In order to better meet critical strategic objectives, Strategy must generate transformational investments in the digital space. To do this, they must become Digital Navigators. Digital Navigators aim the organization toward the digital options that support important strategic objectives. Digital Navigators have the ability to extract value from current digital investments and help the organization reach their revenue goals. To do this Digital Navigators must:
- Focus on market shifts instead of specific technologies
- Determine the best business models for the digital world
- Reveal gaps in the digital portfolio
Download our whitepaper and see how Strategy can help propel digital investments at your organization.