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Communications Strategic Plan

Communications Strategic Plan

Almost 90% of Communications leaders say their strategic plans are not adequately supporting the business' top priorities.

The main reason for this is that the team is not committed to being seen as a strategic function. Without considering what this looks like, the Communications function will always be caught in urgent misalignment challenges.

How can Communications become more strategic?

Creating a better strategic plan will connect Communications more closely to the organization's needs. The best Communications strategic plans follow five key steps:

  1. Reveal and understand business partners' challenges and priorities
  2. Identify where Communications can influence business partners' behavior
  3. Outline communication aims and allocate resources well for every project
  4. Make sure stakeholders understand project resourcing and obligations to participate
  5. Continually assess the plan to make sure it supports the business' top priorities
Get our checklist to make sure you don't miss any steps in your communications strategic planning.