Communicating Change For Initiative Success

Focus On Capability Building When Communicating Change

Half of all change initiatives fail. Most change management messaging is too focused on building the commitment among employees. Instead, a change management communication plan should focus on capability-building over commitment. 


CEB's approach can be three times more powerful in boosting employee performance during change initiatives. By effectively communicating change in your organization, you can increase productivity and revenue. Learn how to better focus on building the capability of key employees during your change process..


Capability-building communications include:

  • Boosting employee self-confidence and their important role for success
  • Prompting employees to seek information and identify where they can get it
  • Recommending information tools and support


Learn more about how to include these three capability enhancers when communicating change. Download our whitepaper and get started with your team today.