Change Management Communication Plan

Secure Buy-In With the Right Change Management Communication Plan

Employees are exhausted by frequent organizational change, a feeling made worse by the sheer volume of information being shared in today’s work environment. This change fatigue hurts performance and undermines change initiatives. In fact, employees suffering from change-related stress perform 5% worse than the average employee.


Most communicators try to ease the burden of frequent change by framing it as natural and positive. Communications teams could make a much bigger impact by connecting employees with the resources they need to sustain performance through change.


CEB has uncovered five key steps for a successful change management communication plan:

  • Plan for Change
  • Create a Change Messaging Strategy
  • Coach Senior Leaders
  • Help Managers Communicate
  • Measure and Monitor Change


Get started today to learn how you can make the biggest impact at your organization by connecting employees with the resources they need to sustain performance through change.