The Challenger Sale book comes from an exhaustive study of thousands of sales reps across multiple industries and geographies, Foremost, it demonstrates that classic relationship building is a losing approach in the new B2B sales landscape. Instead, challenging customer thinking and teaching customers new insights is key.
Cost is not always the decisive factor. The customer's entire purchase experience has to be superior to your competition’s. Teach your team to adopt the Challenger mentality, and innovate your way to closing more and bigger deals.
Download our whitepaper for key principles from the book, like:
- Teaching for differentiation
- Tailoring messages for resonance
- Taking control of the sale
- The role of front line managers
Download the whitepaper now to review key insights with your team.