It is more difficult than ever to tell a company story. Organizations are changing more often and growing more complex thanks to a surge in mergers and acquisitions. This means mixing together different brands, values, and cultures which leads to confusion for critical audiences.
Even the most thoughtful corporate narrative will fail if it isn't used consistently in day-to-day communications. For the average firm with a corporate narrative, over half of messages about company identity and direction do not use it.
That's because the crucial part to a successful corporate narrative is embedding it into the company culture. The best narratives work by reflecting what employees at all levels believe and do.
Creating a Self-Service Narrative Portal
Design and organize resources that help employees create narrative-aligned messages.
Narrative Health Check
See how well your company is activating and employing a corporate narrative in day-to-day practice.
Building and Activating a Corporate Narrative
Enable employees to engage audiences by talking about the company’s identity and direction.
Since 2009, Executive Guidance has provided cross-functional best practices to help management teams make key decisions.
CEB produces issues quarterly, focusing on the trends influencing bottom-line performance and prescribing guidance on how to achieve top-line performance.
- Driving Performance in Volatile Markets (2017 Annual)
- Managing the Hidden Causes of Data Breaches (2016 Q3)
- Recapturing the Value of Financial Analysis in Corporate Decision Making (2016 Q2)
- Boosting Corporate Performance During Change Initiatives (2016 Q1)
- Accelerating Corporate Clockspeed (2016 Annual)