Case Studies

How GM Used Challenger Selling

How SAP Used Challenger Selling

How vAuto Used Challenger Selling

Client Experiences

Listen to executives from premier organizations share how embedding Challenger™ principles has driven results in their organizations.

Why Do You Turn to CEB for Support? - Simon Lee

Beginning the Challenger Journey

Global Head of Business Operations, Thomson Reuters

Challenger Sale - Don Strimbu

Developing an Organization Using Our Challenger Model

Sr Manager of Global Internal Sales Training, Autodesk

Challenger Sale - Stefan Radwanski

Making the Sales Experience a Competitive Advantage

VP of Sales and Marketing, Cameron Surface Systems

Interview with Neil Rackham

Listen to Neil Rackham, author of Spin Selling, discuss what makes Challengers different and why they are even more important in today’s selling environment.