The Challenger Sale Cover

The Challenger Sale™


Featured Press

SAP Optimizes Sales Results with Award-Winning CEB Challenger™ Development Program
PR Newswire, July 25, 2016

A Top Sales Executive's Formula for Lasting Success: 10 Tips
Inc., March 25, 2016

Marketing Superstars: A CMO’s Smart Guide To Cracking Education
CMO, March 14, 2016

“Good Enough” Should Never Be “Good Enough”
Business 2 Community, March 8, 2016

Age of the Customer and Social Selling
The Huffington Post, December 4, 2015

The Cloud Changes Everything: Challenger-Selling In A Consumption-Economics World
Forbes, March 24, 2014

BizTalk Radio Interview with Matt Dixon
BizTalk Radio, May 26, 2013

The Ultimate Challenger Sale
Buyer Insights, February 2013

The Right Sales Technique: CEB Proves that Challenging Customers Can Pay Off
NYSE Magazine, Winter 2012

Marketing’s Top Priority Is Not Lead-Gen
The Huffington Post, October 31, 2012

On Small Business: 3 Tips to Increase your Chances of Closing the Deal
Washington Post, February 15, 2012

Forbes Leadership Forum: The One Kind of Sales Rep Who Does Best at B2B
Forbes, February 3, 2012

CNBC Bullish on Books: Authors of “The Challenger Sale” say Building Relationships No Longer Works
CNBC, February 2, 2012

The Rift Between Sales and Marketing
Harvard Business Review, November 7, 2011

Why Your Salespeople Are Pushovers
Harvard Business Review, October 14, 2011

The Worst Question a Salesperson Can Ask
Harvard Business Review, October 7, 2011

Selling Is Not About Relationships
Harvard Business Review, September 30, 2011