Being a Challenger seller isn't enough. Your success or failure also depends on who you Challenge.
It's How You Sell, Not What You Sell
In a world of hesitant, risk-averse, empowered customers, what sales approach consistently wins? To find out, CEB surveyed over 6,000 sales reps across geographies and industries. The research revealed that sales reps fall into one of five profiles, but only one consistently outperforms - the Challenger.