Big and complex deals increasingly require consensus among a wide range of stakeholders across the organization. To win bigger and better deals, sales and marketing must work together to identify and arm Challenger Customers to forge healthy consensus.
Complete the form to receive a complementary copy of our Special Report, featured in the September 2015 edition of B2B Marketing Magazine, to review:
- Why progressive sales and marketing teams must overcome buyer dysfunction and guide customers to consensus in order
to drive purchase decisions today.
- An infographic illustrating the key challenges of the new B2B buying journey, based on survey insight from 1000’s of global customers and sales and marketing leaders.
- How Xerox’s VP of Content Marketing and Communications leads with insight to change stakeholder views about what needs to be purchased, and why.