The
Challenger
Customer

Overcome the key challenge of B2B selling today

Big and complex deals increasingly require consensus among a wide range of stakeholders across the organization.  To win bigger and better deals, sales and marketing must work together to identify and arm Challenger Customers to forge healthy consensus.

Complete the form to receive a complementary copy of our Special Report, featured in the September 2015 edition of B2B Marketing Magazine, to review:

  • Why progressive sales and marketing teams must overcome buyer dysfunction and guide customers to consensus in order 

    to drive purchase decisions today.

  • An infographic illustrating the key challenges of the new B2B buying journey, based on survey insight from 1000’s of global customers and sales and marketing leaders.
  • How Xerox’s VP of Content Marketing and Communications leads with insight to change stakeholder views about what needs to be purchased, and why.

More on 'The Challenger Customer'...

Read CEB's latest book, The Challenger Customer: Identifying the Hidden Influencer Who Can Multiply Your Results, to learn about the research-based tools that will help you distinguish the “Mobilizers” who will help you drive consensus in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.

Complete the form to receive a copy of "The Challenger Customer" special report.

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