Two New LinkedIn Features Expected to Impact Online Recruiting

Two New LinkedIn Features Expected to Impact Online Recruiting

LinkedIn has announced two new features for its platform: one to help improve pay transparency in the job market and the other aimed at making scheduling easier for recruiters. The social media company, acquired by Microsoft in 2016, announced Salary Insights and LinkedIn Scheduler in separate blog posts on Tuesday.

LinkedIn Scheduler is an InMail feature that will allow recruiters to share their schedules and easily set up interviews with job candidates, creating a more seamless experience for both parties. Rather than engaging in back-and-forth messages to set up a time to speak after agreeing to an interview, LinkedIn can sync with Office 365 or Google calendars to provide a listing of available time slots so candidates can select and confirm their appointment times. They will then need to enter their contact information, and those details will by placed onto a meeting invite on the recruiter’s calendar.

“Imagine sending a dozen InMails before lunch, grabbing a bite, and coming back to see your calendar is suddenly full of candidate calls for the next week, without you lifting a finger,” the blog post states. “That’s the power of LinkedIn Scheduler.”

Salary Insights will allow job seekers to see a salary range for job listings, either reported by the employer or estimated based on data collected from LinkedIn Salary. LinkedIn claims that this feature will help companies attract applicants whose salary expectations are more closely aligned with what the company is prepared to pay for the listed position, so they won’t need to spend time dancing around the compensation conversation. Companies will be encouraged to post their own salary information; if they don’t, the LinkedIn estimated salary will appear. In some instances, LinkedIn may not have the data to provide an estimate, which will be the only cases where a job posting won’t include any sort of salary estimate.

“Instead of leaving salary talks until the end of the interview process, you can align expectations early so you can spend your conversations talking about everything else that matters to candidates, like their career, your culture, and how they’ll add to it. And, since compensation is one of the top reasons people change jobs, salary info can be be a powerful trigger for otherwise passive candidates to respond or reach out. […] as pay transparency continues to become the new status quo, it’ll be easier for you to understand your competitive landscape and see how your compensation stacks up.”

Scheduler and Salary Insights add to a growing list of new features LinkedIn has added since being acquired by Microsoft: In late 2016, the platform enabled users to let recruiters know they were looking for a new job without tipping off their employer and launched a salary sharing tool to compete with the offerings of pay transparency sites like Glassdoor. Last summer, it began testing a feature to match mentors with mentees and rolled out a “Pipeline Builder” feature to help recruiters find candidates whom other sourcing methods were missing.

LinkedIn’s competitors, which now include some of the biggest tech companies in the US, have been making similar moves. Google added salary information to its job search tool last November, a few months after launching Google for Jobs in mid-2017, and is actively looking to make waves in the job search market. Facebook has also gotten into the job search game. LinkedIn still has a leg up due to its legacy position in the professional networking market and easy integration with Microsoft’s widely used enterprise software, but the ongoing feature war is a sure sign that competition in this space is heating up.