In a panel discussion at Gartner’s ReimagineHR event in London last week, Birgit Neu, Global Head of Diversity & Inclusion at HSBC, and Eric Way, Director of Diversity & Inclusion at Volvo Group, sat down with attendees to share their experiences evolving their organizations’ D&I strategies over time. Although Birgit and Eric come from different organizations with different D&I journeys, common themes emerged from their stories that offer some insight into how to run a successful D&I program. A key point both panelists raised was that D&I must be “red-threaded”—that is, consistently part of the entire employee experience, both on an individual level and in interactions with colleagues.
Birgit was HSBC’s first global Head of Diversity & Inclusion, which meant that her strategic direction was defined by the organization’s need to understand what work was already being done in the space of D&I at the organization. Her first tasks were to build that understanding and use it to create a central theme for how the organization would approach their D&I mission in a unified way going forward. Being closely aligned with the talent analytics function, she said, helped her and her team to assess the experience of the bank’s employees and identify opportunities for improvement.
One example she gave was about parents and caregivers: Many organizations assess the number of parents in the organization by how many individuals have identified dependents in the HR information system. At HSBC, however, Birgit and the talent analytics team were able to determine that when asked directly, many more individuals identified themselves as parents than the system indicated. This gave the company an opportunity to reconsider the experiences of the parents in its workforce and think about wellness communications in a different way. HSBC went back to employees to see if there was a difference between parents and caregivers, as they had previously lumped these groups together. They found that asking people these questions separately gave them a clearer picture of their employees’ needs and challenges, and have been able to work with the benefits team to ensure that communications are relevant and timely to each group’s needs.
As of this month, US employees of the Estée Lauder Companies can take advantage of an expanded range of family benefits, including 20 weeks of paid parental leave for all new parents, regardless of their gender or whether they became parents through birth, adoption, or foster placement. Birth mothers are entitled to an additional six to eight weeks of paid maternity leave, while employees seeking to become adoptive parents can request up to $10,000 in aid for adoption fees. Business Insider’s Leanna Garfield passed along more details of the new policy when it was announced late last month:
Both hourly and salaried employees are eligible, as long as they work at least 30 hours per week and have been with the company at least three months. Before the change, Estée Lauder offered 12 weeks of paid parental leave. The company will continue to offer up to $20,000 per year toward fertility treatments, as well as child or elder care at a reduced rate to eligible workers.
In addition, the company is launching a back-to-work transition program for new parents. As part of this six-week program, Estée will give parents flexibility on where and when they work. For example, a new mom could work from home a few days per week if she chooses, or a dad could adjust his schedule in that he comes in earlier and leaves earlier than the usual 9 to 5. And those who qualify for Estée’s new childcare/eldercare program expend a co-pay of $8 an hour.
Estée Lauder is framing this new benefit offering as a recognition of the fact that not all families are formed in the same way and that employees need more individualized options for starting their own. “We don’t want to dictate what their families should look like,” Latricia Parker, Estée Lauder’s Executive Director of Global Benefits, told Business Insider.
In a recent study published in the American Sociological Review, Kate Weisshaar, a sociologist at the University of North Carolina at Chapel Hill, examined how employers respond to applications from candidates who have taken time away from work to stay at home with their children, compared to those who are currently employed or had recently been laid off. To do so, she submitted 3,374 fictitious résumés to job listings in 50 American cities, representing these three types of applicants, and measured how many were called back for interviews or more information. Weisshaar’s findings, which she discussed at the Harvard Business Review last week, suggest a significant bias among employers against parents who take career breaks to raise children:
The results show just how heavily parents reentering the workforce are penalized for their career gap: 15.3% of the employed mothers, 9.7% of the unemployed mothers, and 4.9% of the stay-at-home mothers received a callback. The results were similar for fathers. While 14.6% of the employed fathers and 8.8% of unemployed fathers received a callback, only 5.4% of stay-at-home fathers did.
Put simply, stay-at-home parents were about half as likely to get a callback as unemployed parents and only one-third as likely as employed parents.
To better understand this apparent bias against stay-at-home parents, Weisshaar also conducted a national survey in which respondents were asked to evaluate fictitious résumés that differed only in whether the applicant was continuously employed, had been laid off, or had taken time off to take care of children. Respondents, she found, “viewed stay-at-home parents as less reliable, less deserving of a job, and—the biggest penalty—less committed to work, compared with unemployed applicants.”
The UK’s Department for Business is making a new push to raise awareness of the Shared Parental Leave program, after finding that as few as 2 percent of eligible parents are taking advantage of it, the BBC reports:
Around half of the general public are still unaware the option exists, nearly three years after it was introduced, the government said. It now plans to spend £1.5m to better inform parents about the policy. Experts say that as well as a lack of understanding of what is on offer, cultural barriers and financial penalties are deterring some parents from sharing parental leave.
The government’s campaign will encourage parents to “share the joy” through online advertising, social media and on billboards. Business minister Andrew Griffiths said the policy meant dads didn’t have to miss out on “their baby’s first step, word or giggle”.
Nearly three years after Shared Parental Leave was enacted, the government is still struggling to get British workers to use it. Approximately 285,000 couples become eligible for the publicly guaranteed benefit each year, but by one estimate last year, fewer than 9,000 parents took advantage of it in the year prior to March 2017.
Cisco updated its parental leave policy this month to make it both more generous and inclusive. The new policy, which went into effect November 1, eliminates the terms “maternity” and “paternity” leave and instead defines parents by the gender-neutral terms “main and supporting caregiver,” Amanda Eisenberg reports at Employee Benefit News. For US employees, “main caregivers” are now allowed 13 weeks of consecutive leave after adding a child to their family, while “supporting caregivers” are allowed four weeks. Both parents are also allowed to take paid time off for appointments, and new grandparents are now also entitled to three days of paid leave:
“We’re finding new and better ways to support our employees so they can be the best at home and at work,” says Shari Slate, vice president of inclusion and collaboration at Cisco. “The goal is that everyone feels respected and supported fairly and consistently.” The expanded caregiver leave benefit has been rolled out to 37,000 U.S. employees, while more than 33,000 additional employees globally will receive the benefit in fiscal year 2019.
Cisco’s new leave policy also includes additional time off for emergencies. The company says it recognizes that unexpected situations may arise and employees need time to give it their undivided attention. The emergency time off request, which can be for incidents like a tree falling through an employee’s roof or a family member falling ill, is approved by a manager at his or her discretion.
Cisco’s adoption of a gender-neutral policy reflects a growing demand for paid leave that applies to both mothers and fathers, as well as a realization that such policies are beneficial to families and help combat stigmas against mothers in the workplace. It also gets ahead of possible legal or regulatory changes, as the Equal Employment Opportunity Commission has been challenging parental leave policies that it sees as discriminatory for distinguishing between mothers and fathers.
IBM has joined the list of tech companies overhauling their parental leave policies to court working mothers in the US. The company’s VP of Employee Benefits, Barbara Brickmeier, announced on Wednesday that the company had updated its parental leave policy, applying retroactively to IBM babies born or adopted after November 2016: New mothers will now have up to 20 weeks of paid leave, rather than 14, and leave for new fathers, partners, and adoptive parents has been doubled from six to 12 weeks.
Parents can take this time off at any time during the first year after the birth or adoption, and IBM will also reimburse up to $20,000 of employees’ adoption of surrogacy expenses. Brickmeier also highlights some other changes the tech giant has made to support parents, especially mothers, in its workforce:
As medical diagnosis has improved, our society has recognized the potential of special needs services for children. Our Special Care for Children Assistance Plan reimburses employees $50,000 towards applicable services for each child with mental, physical or developmental disabilities.
In addition, we continue to adapt our popular family-friendly programs, which include:
- Our 2015 milk delivery program for nursing moms who travel on business has been expanded to international travel;
- Childcare center and after-school center discounts across the U.S.;
- Expanding expectant mother parking to IBM locations across 50 states;
- Investing in child care centers with guaranteed priority status for IBM families through our Global Work/Life Fund;
- A range of maternity and mindfulness services;
IBM already scored high on indices of working-mother-friendly employee benefits and corporate environments, and is both following and driving forward an industrywide benefits war to attract and retain working mothers to help fill their talent gaps. It has also developed, in partnership with iRelaunch, a re-entry program for mid-career women who have taken extended career breaks, such as to care for a child or elderly parent.
Last month, a News.com.au report highlighted a novel way that a CEO in Australia has been trying to encourage better work-life balance and less presenteeism in his workforce. Robbert Rietbroek, CEO of PepsiCo in Australia and New Zealand, asks his executive team to “leave loudly” when departing the office so that they are being extra visible (and audible) role models for junior employees.
“If I occasionally go at 4 pm to pick up my daughters,” Rietbroek told the news site, “I will make sure I tell the people around me, ‘I’m going to pick up my children.’ Because if it’s okay for the boss, then it’s okay for middle management and new hires.” He added that if you are “younger or more junior, you need to be able to see your leaders go home, to be comfortable to leave.”
Since Rietbroek became CEO in 2015, he has been promoting a number of family-friendly workplace policies, including 16-week parental leave, flexible work times, and summer Fridays. The benefits are not just limited to working parents, either, as the flexibility is centered around the concept of “One Simple Thing,” where an employee can pick the most important thing in their personal life and can build a work schedule around that. For many, the one simple thing is being more involved in their children’s lives, but for others, like the head of procurement, it can be a hobby like surfing.