Facebook’s enterprise social network, Workplace, has scored a major new customer in Walmart, the world’s largest private employer. The retail giant has already been testing the product, and will continue to phase the platform in among its other internal communication tools, though it’s not yet clear if or when Workplace will be available to all of the company’s employees.
Workplace by Facebook was launched less than a year ago, but with more than 14,000 companies using the service—including Delta Air Lines, Booking.com, Canadian Tire, Lyft, and Starbucks—it is already a serious competitor in an increasingly crowded field of enterprise communications and collaboration offerings. (Facebook hasn’t announced how many active daily users Workplace has.)
Since its inception, one of Workplace’s main selling points has been Facebook’s omnipresence as a social media platform. Most workers, and especially most millennials, are already likely to be familiar with the look, feel, and functionality of the Facebook-like Workplace, so organizations should have an easier time getting their workforces to adopt and actually use the platform without much of a learning curve.
According to a Walmart spokesperson, per Fast Company‘s Emily Price, that ease-of-use is precisely why the retail giant was drawn to the product, and they’ve already been pleased with how the service has improved communication where they have rolled it out. For instance, leaders at the company have been using the Live video feature to conduct more visually compelling all-hands meetings, and associates have been sharing photos of their best in-store display ideas. In addition, the platform became a vital asset to both Walmart and Delta during Hurricane Harvey, as Price explains:
“We were able to use the Live capability to share our current weather updates and what was happening with people that were in the field from our Emergency Operation Center. We also were using it to gather kind of information about what was happening on the ground very quickly. Part of that was because of the ease of use with the mobile [experience,” Walmart’s Dan Kneeshaw explained.]
And they weren’t the only company to use Workplace after the hurricane. Delta, for instance, used Facebook to help check in with its employees using a new feature called Safety Officer, a variation of Facebook’s Safety Check feature.