The Value of Veterans

The Value of Veterans

Today marks Veterans Day in the United States. Veteran unemployment fell to its lowest level in seven years last year, thanks in part to a strengthening labor market and in part to the success of special programs aimed at recruiting veterans. Not only does a career go a long way in helping a vet reintegrate into civilian life, contrary to some common misperceptions, this cohort has a lot to offer employers that recruiters would be remiss to overlook.

Hilton’s Operation: Opportunity program aimed to recruit 10,000 veterans by 2018 and announced last week that it had achieved its goal two years ahead of schedule. Writing at LinkedIn, Hilton President and CEO Chris Nassetta discusses what Hilton has learned from the program:

We’ve found that veterans don’t always think of a post-military career in hospitality, so we’ve been very proactive in terms of reaching out to them about opportunities in our company. But while a career in hospitality may not always be top-of-mind for veterans, there is significant overlap between our two “industries” – operating a hotel is very similar to operating a battleship or a base. Just like in those military environments, a hotel is a self-contained “village” in many ways, where everything from food to electricity can be produced onsite. By explaining how our business overlaps with their military experience, we’ve been able to help veterans understand that ours is not just an industry worth considering, but one in which they can thrive. …

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