Salesforce will invest $2 billion in its Canadian business over the next five years, the company announced on Thursday, growing its office space, data center capacity, and Canadian workforce. The announcement came during a visit by Canadian Prime Minister Justin Trudeau to San Francisco, where he is meeting with tech company executives to encourage them to grow their businesses in Canada, Reuters reports. In particular, Trudeau hopes to woo these tech companies with Canada’s more business-friendly immigration policies at a time when President Donald Trump is cracking down on legal immigration to the United States:
Salesforce CEO Marc Benioff did not specify why the company chose Canada but he said, “Like you, we’re a city that values diversity, we value equality and we also value innovation. …We know we’ll be able to have a great business environment in Canada.” The company did not respond to a question about whether the immigration policies in the two countries influenced the decision.
Other American tech companies have bitten at Trudeau’s offer in the past year, Reuters adds, bolstering his efforts to make Canada (particularly Toronto) a hub for artificial intelligence and other cutting-edge technologies. Since last May, Uber, Alphabet’s DeepMind unit, Facebook, and Microsoft announced plans to establish or expand AI research labs in Canadian cities, including Toronto, Edmonton, and Montreal. Toronto is also on Amazon’s short list of contenders for its second headquarters in North America.
As the Trump administration continues to clamp down on opportunities for skilled foreign workers, their neighbors to the north have moved in the other direction. The Canadian government is actively opening its doors to international talent as the country is increasingly becoming a haven for tech innovation, and these efforts are beginning to bear fruit.
Canada has long been an easier option for immigrants if they are unable to get into the United States, but was widely considered the clear-cut second choice. The current US administration’s plans to tighten the borders, including review of the H1-B visa program and halting adoption of the International Entrepreneur Rule, along with its much more restrictive posture toward immigration in general, have started shifting that assumption.
In response to Canada’s pitch to foreign firms and talent, some startups from the US and other countries are beginning to migrate to Canada, and organizations like Toronto-based Extreme Venture are even reaching out to these companies to help them make the move, the Wall Street Journal reported last week:
One taker was fulfil.io, a cloud-based software platform that aids companies in their supply-chain operations. Two of the company’s founders decided to come to Canada in May from their native India after they had to leave the U.S. when their H1-B visas expired and renewal proved difficult. They closed their first sales deal a month later. “Canada looks like the right place to grow,” said one, Sharoon Thomas, fulfil.io CEO. “I’m just surprised that we didn’t think of it first.”
For workers, the pull of a Facebook or Google paycheck and the Silicon Valley locale is still hard to beat, but Canadian government officials, tech leaders, and venture capitalists are making a concerted effort to court American tech talent.