“Digital solutions ninja” may sound like a more exciting job than “tech support,” but do quirky job titles like these attract or repel candidates? Fast Company’s Lydia Dishman highlights some research that suggests the latter:
According to jobs platform Indeed, the top five are genius, guru, rockstar, wizard, and ninja. The winning titles were identified as the most common “weird job titles” as calculated by the share of postings containing them over the last two years. Rockstar, in particular, has grown in frequency by 19%, followed closely by guru, although the latter has lost some steam as it’s declined by 21%. Ninja itself is experiencing a slow assassination, declining by 35% since its peak in March 2017. But does the quirkiness really result in surfacing qualified candidates?
Paul Wolfe, senior vice president of HR at Indeed, thinks they just serve to confuse people. “When you do your [job] search,” he contends, “you’re not going to put ninja” in the search box. “Companies use these to express what their culture is like,” Wolfe concedes, “but there are other ways to get that point out.” Career pages on a website that contain videos, photos, and other descriptions of what it’s like to work at the company are a better vehicle than a cutesy title.
A 2016 survey by Spherion came to a similar conclusion about these too-clever-by-half job titles, finding that many employees consider them unprofessional and not descriptive of what they actually do. Even more ordinary titles like “specialist” or “project manager” are often seen as too generic.