At Chief Learning Officer, Broadway producer, author, and learning technology expert Elliot Masie discusses the ways in which learners’ attitudes are changing. “Some of your learners,” Masie writes, “… may be showing new behaviors that look more like online dating”:
Your learners look at a learning offer and:
- Quickly give it a swipe left or a swipe right — keep it or let it go.
- Want to know, “Did other employees like this? Is it worth my time?”
- Say, “Hey, give me the good stuff; skip the fluff.”
Your learners are better guardians of your wage time than you. Set up a 75-minute webinar for every regional manager, and their attitude kicks in:
- “Is there really 75 minutes of new and valuable stuff?”
- “Could I watch the archived version, and skip to the few minutes of important info?”
- “Ah, let me order my lunch, check my emails, and have a side telephone call during this very long webinar.” …
Your learners have attitude because times are changing, and choices are getting more complex[.]
Masie’s observations align with something we at CEB found last year in our study on the Digital Learner, which CEB Learning and Development Leadership Council members can read here. Our research showed that while the making learning more fun and engaging does increase employees’ satisfaction with learning offerings, it does not always help them retain and apply what they learn. What the best L&D functions do is make the learning experience as effortless as possible: They make learning materials easy to find and readily applicable to employees’ day-to-day jobs as well as their future careers.