Virtual Reality Offers Candidates Immersive Previews of Prospective Roles

Virtual Reality Offers Candidates Immersive Previews of Prospective Roles

You’ve heard of 360 reviews, but what about 360 previews? At SHRM last week, Lin Grensing-Pophal took note of the novel recruiting technology, through which recruiters can give prospects a realistic virtual view inside their potential future workplace. Candidates even get a chance to see exactly what the jobs they are applying for entail:

The content of 360-degree videos can vary: They can offer a “day in the life” perspective about a specific job, interviews with employees and others from the organization, or a bird’s-eye view of company activities such as events and town hall meetings. The management training program at Compass Group North America, a family of food-service and support-services companies serving the hospitality industry, for instance, allows viewers to explore the company’s facilities through a tour narrated by those who are in the program. Viewers see the facilities and learn about the incumbent’s experience in the role. The viewer’s vantage point can be swiveled around for a 360-degree experience.

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Heineken’s Latest Recruiting Campaign Has a Lot of Personality

Adweek’s Angela Natividad applauds Heineken’s new, offbeat recruiting campaign, which begins with the video above and leads into a personality test, in which prospective candidates answer a series of questions in three to five seconds each:

Based on the Enneagram model, the results give you a personal profile, which must be sent along with your résumé when applying for your Heineken dream gig on LinkedIn. … The “Go Places” site, created over one-and-a-half years by Wefilm, Cloudfactory and Superhero Cheesecake (which managed the tech and interactivity), makes the interview process feel thorough, quick and surprisingly fun—if sometimes reductive. (We’re told one guy used two mouses to give multiple answers at once … and scored really well.)

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