ERE editor Todd Raphael takes note of the personal care product manufacturer’s new recruitment marketing campaign, which advertises the company as “on a quest for Original Thinkers to solve problems and create solutions”:
Frans Mahieu, global marketing director, people strategy, at Kimberly-Clark, says that a little over a year ago the 144-year-old company realized “the market for top talent is becoming tighter and more competitive.” It asked itself what it could do better to get top talent, particularly to its large Neenah, Wisconsin, location. The end result is a new Kimberly-Clark website. It features a variety of “original thinker” employees: one developed a bladder-support product. A couple others changed the way Huggies are marketed. Two more developed vitamin-infused facial wipes.
Part of the site involves an “original thinkers” quiz. You’re asked, for example, how you’d run a local recycling program. Create a slogan? Gather opinions from neighbors? Or, would you question why this is a priority in the first place, over safety and security? The quiz then tells you what sort of original thinker you are, such as a “dreamer,” or “nonconformist,” or “inventor.”