Including Benefits in Job Postings Can Help Attract Talent

Including Benefits in Job Postings Can Help Attract Talent

Competitive total rewards packages are a key battleground in the scramble for talent today. Yet many organizations still rely on outdated approaches when communicating rewards through the hiring process, focusing too much on compensation while neglecting benefits. This is becoming more difficult as salary budgets continue to stagnate: Recent salary surveys suggest that cash wages in the US are unlikely to grow much faster in the coming year than they have in 2018, despite a strong economy and a tight labor market.

While compensation is consistently a top driver of candidate attraction anywhere in the world, we know that candidates are also attracted to tangible benefits like health insurance and paid leave, as well as intangible benefits like flexible scheduling and remote work options. Even as wage growth falls short of expectations, we have seen major US employers investing more in benefits like paid family and sick leave, health insurance, and education benefits like tuition assistance and help with paying off student loans.

To better understand how employers can use their benefit offerings as talent attractors, Gartner’s Total Rewards team worked with data from our talent market intelligence portal TalentNeuron, looking for a connection between how organizations pitch their benefits in job postings and how quickly they are able to fill posted roles. Organizations that don’t leverage their benefits offerings in this way, we found, may be missing out on an opportunity to meaningfully boost their appeal to candidates.

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Facebook Expands Job Search Functionality to 40 More Countries

Facebook Expands Job Search Functionality to 40 More Countries

Facebook announced on Wednesday that its job search tool, which launched in the US and Canada about a year ago, is now available in over 40 countries. The expansion, which includes countries like the UK, France, Germany, and Spain, comes as part of the social media giant’s efforts to focus more on local issues, which in turn is part of its campaign to improve its reputation and regain public trust, Richard Nieva notes at Cnet:

The company retooled its iconic news feed to focus more on posts from friends and family, instead of viral videos and news. Part of the new ranking also includes a bigger focus on local news. For the job search tool, Facebook also put the emphasis on the local impact. “The jobs product is about local businesses connecting with people in their communities,” Gaurav Dosi, a Facebook product manager, said in an interview.

TechCrunch’s Josh Constine sees it becoming more of a “blue-collar LinkedIn”:

The Job posts rollout could help Facebook steal some of the $1.1 billion in revenue LinkedIn earned for Microsoft in Q4 2017. But the bigger opportunity is developing a similar business where companies pay to promote their job openings and land hires, but for lower-skilled local companies in industries like retail and food service.

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