Online Recruiting Market Set to Heat Up in 2019 as Key Players Expand

Online Recruiting Market Set to Heat Up in 2019 as Key Players Expand

The marketplace of online recruiting platforms has become increasingly competitive over the past few years, as both big tech companies and startups alike have sought to establish themselves as the platform of choice for both candidates and employers. This week brought news that three of the most-watched competitors in this field are growing, adding new features, or expanding their geographical reach.

LinkedIn announced on Tuesday that it was moving all of its core talent solutions — Jobs, Recruiter, and Pipeline Builder — onto one platform, which it calls the intelligent hiring experience. This consolidation will enable recruiters to “to see all their candidates … in one unified pipeline,” no matter which of these three tools they came from, John Jersin, VP of Product Management at LinkedIn Talent Solutions, explained in a blog post on Tuesday. The company is also “releasing more than 15 new product enhancements for LinkedIn Recruiter and Jobs over the next few quarters,” Jersin added.

In addition to the single pipeline, LinkedIn’s new features include new AI capabilities, which will enable its tools “to talk to one another and leverage machine learning to simplify the hiring process”:

The more you interact with candidates within a project, the more our tools learn about what you like — and don’t like — and then we can surface better candidates for your open role. Based on the applicants, leads, and search results you interact with, the intelligent hiring experience automatically builds a list of recommended candidates for you to consider reaching out to.

The platform is also adding a shared messaging system that will show all candidate communications in one place, a slide-in profile view to more easily look at candidate profiles in the middle of a search, and a feature called “Closing the Loop,” which makes it easier for employers to send rejection messages to applicants, either individually or in bulk. This functionality is meant to address the lack of communication that adversely affects candidate experience and can discourage rejected candidates from applying to other jobs at the same organization for which they might be more qualified. LinkedIn’s mobile app is also getting a call-to-action feature that will enable anyone at an organization to quickly let their LinkedIn network know about a job opening there.

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Tech Giants Plant Flags in Established and Emerging Talent Hubs

Tech Giants Plant Flags in Established and Emerging Talent Hubs

After a yearlong search that saw cities compete for its favor, Amazon announced in November that it had picked two locations rather than one for its second headquarters (“HQ2”) project: the Long Island City neighborhood of Queens, New York, and the Crystal City area in Arlington, Virginia, a major suburb of Washington, DC. The choices proved controversial, as the tech giant had made a spectacle of courting many bidders that may never have had a chance, while both New York and Virginia are giving Amazon generous subsidies to set up shop in their states, despite the fact that these locales are strategically desirable locations for tech companies anyway.

While some observers had speculated that Amazon would pick an up-and-coming city in the US heartland, where the introduction of such a huge employer would transform the local economy, in the end, the choice came down to talent, and the New York and DC areas simply offered better access to talent than any other city Amazon was considering. (It’s also setting up a smaller operations center in Nashville, Tennessee — more on that later.) It’s no coincidence, Recode’s Jason Del Rey observed at the time, that the winning bidders were among the country’s leading tech talent hubs:

[W]hat do you see when you look at rankings of the top technology talent pools in the U.S.? Only two metro areas rank above the Washington, D.C., metro area: The San Francisco Bay Area, which Amazon never considered, and Seattle, the home of Amazon’s original headquarters. At No. 3, Washington, D.C., makes a lot of sense. Fourth is Toronto — but despite its booming tech scene, Amazon never gave any hints that it would seriously consider a big move across the border. Which brings us to No. 5 on the tech talent list: New York City.

Ultimately, Amazon decided it needed two cities — whether it always knew this or not is up for debate — to meet its hiring demands and to reduce some of the potential downsides that Seattle has experienced as a result of Amazon’s 45,000-employee footprint there.

Establishing these new headquarters will take years, the Wall Street Journal added this month, perhaps as much as a decade, because Amazon plans to do most of its hiring for them locally rather than relocate workers from its home base in Seattle. By the end of next year, the company plans to add 400 employees in Crystal City and 700 in Queens — out of an expected total of 25,000 in each city by 2028, assuming the e-commerce giant continues its trajectory of rapid growth.

Amazon’s decision underscores the importance of talent communities for major companies making strategic planning decisions with regard to location. While many workers in tech and other digitally-enabled professions can work remotely today, most organizations still prefer to recruit and base the bulk of their workforce in centrally located offices, so it pays to set up shop in a place where the talent you need already lives or would be willing to move.

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Google Testing Workplace Analytics Tool for G Suite Users

Google Testing Workplace Analytics Tool for G Suite Users

Google has developed a new feature for its G Suite of enterprise software that will enable managers to track whether and how employees are using various G Suite apps such as Gmail and Google Docs, the tech giant revealed this week. The tool, called “Work Insights,” is now in beta after being previewed with a small set of business customers, and will allow administrators to “gain visibility into which teams are working together and how they’re collaborating” and “review trends around file-sharing, document co-editing, and meetings to help foster connections, strengthen collaboration and reduce silos.”

To protect employee privacy, Google added, Work Insights only produces aggregated data analytics for teams of ten people or more, so admins will not be able to monitor individual employees’ use of G Suite apps, but will be able to see, for example, how many employees in a given business unit are using Google Hangouts.

The move looks like part of Google’s efforts to make G Suite more competitive against Microsoft’s enterprise technology collection, Office 365, CNBC’s Jillian D’Onfro noted in reporting the news. G Suite had 4 million paying customers as of this past February, whereas Microsoft counts 135 million active monthly commercial users of Office 365, which made its own Workplace Analytics feature generally available in 2017. Workplace Analytics also only uses aggregated and de-identified data to provide insights on a team, not individual, level.

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Google Adds New Search Feature to Help Veterans Find Jobs

Google on Monday introduced a feature in its job search functionality specifically geared toward helping veterans find jobs. Matthew Hudson, a program manager for Google Cloud who previously served in the US Air Force as a civil engineer, announced the news in a blog post:

Starting today, service members can search ‘jobs for veterans’ on Google and then enter their specific military job codes (MOS, AFSC, NEC, etc.) to see relevant civilian jobs that require similar skills to those used in their military roles. We’re also making this capability available to any employer or job board to use on their own property through our Cloud Talent Solution. As of today, service members can enter their military job codes on any career site using Talent Solution, including FedEx Careers, Encompass Health Careers, Siemens Careers, CareerBuilder and Getting Hired.

This is just one of several steps the search giant is taking to support veterans. To help those who start their own businesses, Google will now allow establishments to identify themselves as veteran-owned or led when they pop up on Google Maps or in Google search mobile listings. Additionally, Google.org is giving a $2.5 million grant to the United Service Organizations (USO) to incorporate the Google IT support certificate into their programming. Google first made the certification available outside the company earlier this year through a partnership with Coursera.

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Google Opens Up Its ‘Cloud Talent Solution’

Google Opens Up Its ‘Cloud Talent Solution’

After successfully piloting its AI-enhanced job search technology, Cloud Talent Solution, with select customers including Johnson & Johnson and CareerBuilder, Google made the product publicly available last week, VentureBeat reported:

Cloud Talent Solution, which launched as Cloud Jobs API in 2016, is a development platform for job search workloads that factors in desired commute time, mode of transit, and other preferences in matching employers with job seekers. It also powers automated job alerts and saved search alerts. According to Google, CareerBuilder, which uses Cloud Talent Solution, saw a 15 percent lift in users who view jobs sent through alerts and 41 percent increase in “expression of interest” actions from those users.

Alongside the public launch of Cloud Talent Solution, Google introduced a new feature to the toolset: profile search. It allows staffing agencies and enterprise hiring companies to, using natural phrases like “front-end engineer” or “mid-level manager,” sift quickly through databases of past candidates. Profile search is available today in private beta.

Organizations can try Cloud Talent Solution out for free (pricing kicks in at over 10,000 queries per month) directly through the Google Cloud platform, or request access through one of Google’s talent acquisition technology provider partners.

The public rollout of Cloud Talent Solution is another sign of Google’s extensive investment in AI and machine learning and the rapidly growing application of these technologies to talent acquisition and management. It is just one of several avenues through which Google is moving into the recruiting market.

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Google Expands Job Search Feature to UK

Google Expands Job Search Feature to UK

Google has launched its built-in job search function to the UK, the company announced in a blog post on Monday:

In the U.K., we’re working with organizations from across the job-matching industry to bring you the most comprehensive listing of jobs, like The Guardian Jobs, Reed.co.uk, Haymarket, Gumtree, The Telegraph, Reach plc’s totallylegal, CV-Library and totaljobs.com. This means anyone searching for jobs on Google will see postings from these sites and many others from across the web as soon as they’re posted. To ensure even more jobs are listed over time, we’re publishing open documentation for all jobs providers detailing how to make their job openings discoverable in this new feature.

This launch also builds on the commitment we made last year to help 100,000 people in the U.K. find a job or grow in their career by 2020. We’re doing that through our Google Digital Garage program, which gives anyone free training in digital skills and products to help grow their career, business or confidence. So far we’ve helped tens of thousands of people find their next job through free training at four city-center hubs and with partners across the U.K.

The search giant launched the job search feature in the US a little over a year ago. Google does not host job listings itself, but rather partners with job listing sites like Facebook, LinkedIn, and Monster, as well as country-level partners like the organizations mentioned above (The leading job search site, Indeed, has declined to participate). The feature was introduced to India and Canada this May.

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Google Updates Hire With New AI Tools

Google Updates Hire With New AI Tools

In the latest release of its applicant tracking system, Google Hire, the tech giant has added three new features that use Google AI to reduce repetitive and time-consuming tasks, Senior Project Manager Berit Hoffmann wrote in a blog post announcing the update on Tuesday. From measuring user activity, Hoffmann noted, Google determined that Hire has already cut down the amount of time recruiters spend on common tasks like reviewing applications or scheduling interviews by up to 84 percent; the new features are intended to simplify the process even further. The new features include:

  • Interview scheduling: When a user wants to schedule an interview with a candidate, Hire now uses AI to automatically suggest interviewers and time slots. The AI will also alert the recruiter if an interviewer cancels at the last minute and recommend a replacement. “This means hiring teams can invest time in preparing for interviews and building relationships with candidates instead of scheduling rooms and checking calendars,” Hoffmann writes.
  • Résumé highlighting: To reduce the amount of time recruiters spend scanning candidates’ résumés for key terms, Hire will now automatically analyze the terms in a job description or search query and automatically highlight them on résumés. Google introduced this feature after observing that users were frequently using “Ctrl+F” to search for the right skills—an easily automated process.
  • One-click candidate phone calls: The final feature is designed to make it easier for recruiters to reach out to candidates by phone with a click-to-call functionality. Users can call a candidate simply by clicking on their phone number, while the system will automatically log calls to keep track of which candidates have already been contacted by whom.

Google Hire was launched last July as part of the company’s G Suite of enterprise software offerings, but only for US businesses with under 1,000 employees: a deliberate decision to help level the playing field for small and mid-sized businesses that lack the dedicated recruiting resources and bespoke applicant tracking systems of their larger peers. In April, Google Hire expanded into the sourcing realm with a new “candidate discovery” feature that allows users to more easily keep track of past candidates who might be good fits for newly open positions, along with more advanced search capability to provide more relevant results based on what recruiters are actually looking for.

ERE’s Joel Cheesman sees these new AI enhancements as further evidence of the massive edge large tech companies like Google, Facebook, and Microsoft enjoy in the new era of online recruiting: “Deep integration into technologies that so many people already use daily, such as Gmail and Google Calendar, must drive traditional recruiting technology solutions crazy. Build all the Chrome extensions you want, but nothing’s ever going to be better than the stuff Google has baked itself.”