Google Adds New Search Feature to Help Veterans Find Jobs

Google on Monday introduced a feature in its job search functionality specifically geared toward helping veterans find jobs. Matthew Hudson, a program manager for Google Cloud who previously served in the US Air Force as a civil engineer, announced the news in a blog post:

Starting today, service members can search ‘jobs for veterans’ on Google and then enter their specific military job codes (MOS, AFSC, NEC, etc.) to see relevant civilian jobs that require similar skills to those used in their military roles. We’re also making this capability available to any employer or job board to use on their own property through our Cloud Talent Solution. As of today, service members can enter their military job codes on any career site using Talent Solution, including FedEx Careers, Encompass Health Careers, Siemens Careers, CareerBuilder and Getting Hired.

This is just one of several steps the search giant is taking to support veterans. To help those who start their own businesses, Google will now allow establishments to identify themselves as veteran-owned or led when they pop up on Google Maps or in Google search mobile listings. Additionally, Google.org is giving a $2.5 million grant to the United Service Organizations (USO) to incorporate the Google IT support certificate into their programming. Google first made the certification available outside the company earlier this year through a partnership with Coursera.

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Google Expands Job Search Feature to UK

Google Expands Job Search Feature to UK

Google has launched its built-in job search function to the UK, the company announced in a blog post on Monday:

In the U.K., we’re working with organizations from across the job-matching industry to bring you the most comprehensive listing of jobs, like The Guardian Jobs, Reed.co.uk, Haymarket, Gumtree, The Telegraph, Reach plc’s totallylegal, CV-Library and totaljobs.com. This means anyone searching for jobs on Google will see postings from these sites and many others from across the web as soon as they’re posted. To ensure even more jobs are listed over time, we’re publishing open documentation for all jobs providers detailing how to make their job openings discoverable in this new feature.

This launch also builds on the commitment we made last year to help 100,000 people in the U.K. find a job or grow in their career by 2020. We’re doing that through our Google Digital Garage program, which gives anyone free training in digital skills and products to help grow their career, business or confidence. So far we’ve helped tens of thousands of people find their next job through free training at four city-center hubs and with partners across the U.K.

The search giant launched the job search feature in the US a little over a year ago. Google does not host job listings itself, but rather partners with job listing sites like Facebook, LinkedIn, and Monster, as well as country-level partners like the organizations mentioned above (The leading job search site, Indeed, has declined to participate). The feature was introduced to India and Canada this May.

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Glassdoor? Google? LinkedIn? Any Which Way, the Future of Recruiting Is Transparency

Glassdoor? Google? LinkedIn? Any Which Way, the Future of Recruiting Is Transparency

Ever since Recruit Holdings, the Japanese HR conglomerate that owns Indeed, announced last month that it was acquiring Glassdoor, speculation has run rampant that the parent company would inevitably combine the two properties into an even larger online recruiting behemoth, perhaps as a defensive move against Google’s new job search feature. Matt Charney at Recruiting Daily, in his massive, four part “Requiem for Glassdoor,” concludes that even with their powers combined, Indeed and Glassdoor have no hope of competing with the search engine where 80 percent of job searches begin. With so much control over the front end of the funnel, Google has the power to render its competitors in the job search aggregation market virtually invisible to most users. No matter how much traffic Indeed buys, Charney reasons, “that traffic will ultimately be controlled (and priced) by … Google.”

Still, other observers see the Glassdoor acquisition through a different lens, viewing the site’s impact not so much in terms of volume but rather in how it has mainstreamed transparency and accountability on the part of employers in their interactions with candidates. That’s how the Washington Post’s Jena McGregor described it in her column after the news of the acquisition broke:

Analysts say the $1.2 billion pricetag for Glassdoor reflects a company that sits at the nexus of a number of trends: A tight labor market where many workers have their pick of jobs and employers have to work harder to attract them. A growing demand by recruiters and H.R. departments in an era of big data to back up their decisions with metrics. And a technological and cultural zeitgeist where an appetite for transparency and accountability have only grown

These trends were illustrated in a report Indeed issued just a week after the announcement: How Radical Transparency Is Transforming Job Search and Talent Attraction, based on a survey of 500 US jobseekers, highlighted findings like these: 95 percent of candidates said insight into a prospective employer’s reputation would be somewhat or extremely important in their decision making. Among Millennials, 71 percent said transparency was extremely important, while 84 percent of Millennials aged 25 to 34 said they would automatically distrust a company on which they could find no information (even among Baby Boomers, 55 percent agreed that transparency was crucial). No reviews, Indeed found, are even more harmful to an employer’s reputation than bad reviews, since candidates are at least willing to consider an employer’s response to a bad review.

The growth of online pay information sources like Glassdoor is also a central theme in our upcoming work on pay transparency at CEB, now Gartner.

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Indeed’s Parent Company to Acquire Glassdoor

Indeed’s Parent Company to Acquire Glassdoor

In the latest of this year’s big waves in recruiting technology, the Japanese HR conglomerate Recruit Holdings has finalized a deal to acquire the recruiting, job review, and salary transparency site Glassdoor for $1.2 billion, GeekWire’s Taylor Soper reported on Tuesday night:

Glassdoor, founded in 2008, will remain a “distinct and separate part” of Recruit Holdings’ HR technology business segment. The Tokyo-based company has more than 45,000 employees; its last big acquisition was swooping up jobs site Indeed in 2012. The all-cash deal is subject to regulatory approval, expected this summer.

CEO Robert Hohman will continue to lead the company. The acquisition is in line with Glassdoor’s longstanding vision of becoming a world-leading recruiting platform, Soper notes, pointing to remarks co-founder Rich Barton made at a Zillow event in 2014:

“Our BHAG (Big Hairy Audacious Goal) for Glassdoor is to become the largest recruiting company in the world, to help everyone find a job and company they love, to become ‘TripAdvisor for employment,’” he said in 2014. ” … This is a revolution in the jobs industry. One day we will become the most important company, the most important marketplace, in recruiting.”

Recruit being the owner of Indeed (as well as SimplyHired, another major job search site), it is natural to speculate that it might combine these massive properties into an even larger online recruiting behemoth. Hisayuki Idekoba, Recruit’s chief operating officer, says there are no plans to integrate Glassdoor and Indeed, but they may partner on “specific challenges,” Bloomberg’s Alex Barinka adds.

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Google Expands Job Search Feature to India and Canada

Google Expands Job Search Feature to India and Canada

Google’s powerful new job search feature, launched in the US last June, has begun its global expansion and is now available in India and Canada. The India expansion will aggregate job listings from over a dozen partners, the Economic Times‘ Surabhi Agarwal reported last week, including some multinational partners like LinkedIn and IBM Talent Management Solutions, as well as India-specific job search sites like QuezX, QuikrJobs, and Shine.com:

Rajan Anandan, Vice President India & Southeast Asia, said in the last quarter of 2017, Google saw more than a 45% increase in the number of job search queries. “SMEs are the largest job creators but are often unable to make their listings discoverable. This new job search experience powered by our partners and our open platform approach attempts to bridge this gap,” he added.

With “Google for Jobs,” as the feature is commonly known, the search giant does not host job listings itself but rather directs search traffic to partner job boards using its sophisticated search algorithm, promising to more efficiently connect job seekers with positions already being listed in their geographic area and professional field.

Canadians can also now use Google’s powerful search tool to find their next job, the company has announced. Partner organizations in that country include the Canadian government’s Job Bank/Guichet-Emplois, BCJobs.ca, LinkedIn, Glassdoor, Monster.ca, Jobillico, and Jobboom.

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Lessons from Last Year: HR Tech Leaps Forward

Lessons from Last Year: HR Tech Leaps Forward

Technology played a huge role in shaping the direction of HR strategy in 2017. As organizations struggle with the rapid pace of change, challenges in implementation, and digital skills gaps, being nimble enough to take advantage of emerging technologies has become more important than ever. If done correctly, effective leverage of tech can lead to significant progress for the HR function as a strategic center rather than an order-taking and operations-focused unit.

Here are some highlights from the year that was in HR tech:

Tech Titans Entered the Fray

In the past year, Google, Amazon, Microsoft, and Facebook have made major plays in the business services space, with implications for HR in recruiting, productivity/collaboration software, and more. Google launched an expanded job search offering in June, which serves job seekers as well as large and small businesses. Most recently, in November, the online search giant added functionality for tablet in addition to desktop and mobile and the ability to independently estimate a salary range for job postings based on publicly available data.

Following its acquisition of LinkedIn in 2016, Microsoft began to make some interesting plays in this space last year. To start, the Seattle-based software company has been hiring AI talent by the thousands and plans to develop connectivity between LinkedIn profile data and Office 365 services such as the Outlook mail client. It will also connect LinkedIn data to its Dynamic sales and recruiting platforms, allowing users to quickly get background information on prospective targets. Dynamic will also have an AI-powered virtual assistant to help users with troubleshooting and completing various tasks. Additionally, Microsoft Word will be able to suggest job postings on LinkedIn to users as they are updating their resume, which stands to streamline the job search process for many candidates. Microsoft is also reshaping the next version of its Hololens headset as a powerful enterprise tool.

Microsoft also launched a Workplace Analytics tool as an add-on to Office 365 enterprise plans. The software captures metadata from email and calendars to help companies understand how employees collaborate and spend their time. It could be particularly helpful for understanding how high-performing teams are different from average ones. Microsoft is also launching an AI tool on the Azure Machine Learning suite called Pendleton, which helps with data collection, preparing, cleaning, and analysis.

Amazon is hoping its voice-activated virtual assistant Alexa, which has proven very popular as a household convenience, can deliver the same value in the workplace. In early December, the online retail powerhouse announced the Alexa for Business offering at its annual AWS re:Invent conference. This comes as a marquee addition to a suite of existing offerings from Amazon Web Services, including Workspaces and WorkDocs. Alexa can be programmed with “skills” or apps for business uses such as turning on lights, connecting to conference lines, and managing schedules. Alexa for Business will also be able to connect with third-party services such as Microsoft Office or the Google G-Suite.

Perhaps the most surprising of the tech titans to make big plays in the enterprise market in the past year was Facebook, though in hindsight, it looks like a natural fit. After launching an employee collaboration platform called Workplace in late 2016, the social media giant partnered with ZipRecruiter to expand its job search capabilities and began testing a wide range of options and features to help connect its massive user base to prospective employers.

These forays by some of the largest and most successful companies in the world confirm that technology will continue to drastically reshape how business is done in the coming years. These titans are investing heavily in the talent and assets to get a piece of the enterprise software pie, in competition with some of the more established companies like Oracle and SAP. We can expect this heightened competition to continue driving innovation in this space in the coming years.

HR by VR

As the cost of virtual reality technology goes down, we’re starting to see it used in a variety of workplace applications. In addition to the Microsoft Hololens, Google Glass has emerged as a potentially valuable business tool, though the two technologies are designed for slightly different uses. Microsoft’s headset offering creates more of a closed environment and is capable of displaying much larger graphics, while all the computing power is contained within the headset. Google Glass looks more like a pair of glasses and is less disruptive to the user’s field of vision. It also needs to be connected to a smartphone or computer of some kind to operate. Facebook-owned Oculus and HTC are also selling VR technology directly to companies.

VR has also been used for training purposes, helping the learning and development function standardize and scale training that mirrors real-life situations more closely than any other available option. Walmart has been an early adopter of VR learning, while KFC has also released a campy, gamified chicken-frying tutorial. We have also seen VR being used to support employees’ mental health and wellness, with offerings for anxiety, ADHD, fear of public speaking, meditation, PTSD, and more.

Employee Monitoring: Big Brother or Benevolent Buddy?

Late in 2016, we started to see the emergence of employee monitoring tech in the form of badges that can track an employee’s whereabouts and even analyze their mood based on their tone of voice. Through this tool, companies have been able to make improvements in productivity, such as finding out that socializing improved performance and that adding lunch tables helped employees socialize more.

In 2017, this trend continued, with some employers even experimenting with implanting microchips in employees. The microchip functions like a badge, able to open doors or unlock printers “with the wave of the hand.” While this particular initiative, first undertaken by a Swedish startup, has little to do with monitoring of health or productivity, it’s easy to see how it could. However, corporate fitness tracking programs using bracelets like the Fitbit seem like a more practical option for companies interested in monitoring employee health.

Another application of monitoring technology has been to help companies use space more efficiently. Barclays was among the companies to experiment with the OccupEye devices, which are attached to desks to determine how much time employees spend there. Part of the bank’s success in rolling out this initiative was a clear communication strategy. “The sensors aren’t monitoring people or their productivity; they are assessing office space usage,” the bank said in an emailed statement. “This sort of analysis helps us to reduce costs, for example, managing energy consumption, or identifying opportunities to further adopt flexible work environments.”

Automating the Process

One of the primary obstacles to widespread adoption of HR technology has been leaders’ hesitation to dive headfirst into the newest technologies, due in part to concerns over which parts of the HR function are suited for a technological transformation. While there are theories for automating everything from performance management to keeping employees from overworking, the most practical applications of automation technology in HR are in more administrative or repetitive tasks. A survey from CareerBuilder found that employee messaging (57 percent), benefit setup (53 percent), payroll setup (47 percent), and background checks and drug testing (47 percent) were the most common processes currently being automated in organizations.

Recruiting is often compared to sales in the sense that certain best practices translate from one function to the other. In sales, automated solutions in lead generation are reshaping the way both B2B and B2C businesses are finding customers. Recruiting seems to be following suit in sourcing, a practice analogous to lead generation in sales. One of the most interesting emerging technologies is an AI-powered sourcing software called Helena by Woo, a recruiting platform provider, which communicates with and on behalf of both the company and candidate to automate the candidate identification and screening processes. The company claims that 52 percent of Helena-sourced candidates make it to the interview stage, whereas human-sourced candidates move on at a rate of around 20 percent. Woo’s founder steadfastly believes he can automate the entire recruiting process.

Additionally, with so many companies folding AI into their products, not just in the HR tech space, demand for AI talent has skyrocketed. Microsoft more than doubled the headcount for its AI division and Amazon gave priority choice in the hiring process for engineers to its new Alexa for Business offering. Even the auto industry is playing ball, as Ford acquired a majority stake in an AI development startup as it competes with the likes of Google and Tesla in the race to develop fully automated self-driving vehicles.

Enabling Diversity and Inclusion

A number of major companies and startups are working on solutions to help businesses improve their ability to attract and retain diverse employees. SAP announced intentions to add functionality to its SuccessFactors recruiting platform, which will scan job descriptions for terminology that indicates bias towards men and recommend changes to attract more diverse candidates. It will also monitor performance ratings to find women who are overdue for promotions or identify if they experience a dip in ratings after taking maternity leave. Many other companies are working on solutions for reducing bias in the hiring process. They have their work cut out for them, however, as algorithms are only as good as the data that feeds them and there is a lot of evidence that most companies’ data is highly flawed.

Ultimately, this investment in developing diversity-enabling technology shows that diversity and inclusion are becoming more than just PR initiatives, as Quartz’s Sarah Kessler wrote in August, highlighting some of our research at Gartner:

Analysts at Gartner predicted in a March 2017 research note that by 2020, more than 75% of large enterprises will include features that promote diversity and inclusion in their selection process for HR software. John Kostoulas, a co-author of the report, told Quartz that companies have historically monitored diversity mainly to avoid breaking anti-discrimination laws, but he believes that they will take a more holistic approach as evidence continues to build for the case that diversity contributes to businesses in other ways.

It can be hard for businesses to keep up with the rapid pace of change as the capabilities of software and hardware accelerate so quickly. Leaders of large organizations will need to carefully consider the costs and benefits of making technological investments that could fundamentally transform the way they operate. The most successful types of technologies will be those that take much of the busywork out of existing processes in a way that is minimally invasive. Though 2017 was another great year for innovation, adoption is still low as leaders are increasingly less confident in the direction to take their technology strategy. At CEB, now Gartner, our HR practice will be closely studying the best ways to implement technology over the course of 2018.

Google Adding Salary Information and Other Features to its Job Search Results

Google Adding Salary Information and Other Features to its Job Search Results

Google has released a series of updates to improve its Google for Jobs search offering in the US, the most notable of which is the addition of estimated salary range information using data from sites such as Glassdoor, Payscale, Paysa, and LinkedIn, based on job titles, location, and employer. Google for Jobs is also now available on tablets, after launching on desktop and mobile only, and job searchers are able to filter opportunities based on distance within 200 miles of a location, as well as apply for any jobs they find using the platform of their choice, when the listing appears on more than one. In addition, Google says users will soon be able to save job listings to view later and/or sync across their devices.

Google for Jobs launched for in late June, getting the search giant into the business of matching employers with prospective employees. The company said that it did not intend to compete with existing job boards, but rather serve as an aggregator of listings and establish itself as the first place someone would go to look for a job. To that end, according to Google, job listings from almost two-thirds of US employers have now appeared in search results since the service launched, and with this week’s improvements, their piece of the job-search pie is likely to grow, and Google for Jobs is still only available in the US.

The company has had a busy year in the job search space. Google launched the recruitment app Hire in July, and has also begun beta testing a cloud-based, AI-powered job discovery platform that supports over 100 languages. That product, called Cloud Job Discovery, is designed to help staffing agencies, job boards, career sites, and applicant-tracking systems link together to fill positions. Google says that the candidate-experience platform Jibe was able to use the service to increase high-quality job applicants for roles at Johnson & Johnson by 41 percent, as well as increase career-site clickthroughs by 45 percent.