Google Glass, originally developed from a passion project of company cofounder Sergey Brin, was supposed to unlock the next frontier in digital connectivity. While the smartphone has made technology and information omnipresent in our lives, Glass promised to remove the cumbersome barrier of a handheld device and allow for hands-free computing using voice and optical commands. Apps would seamlessly integrate with reality and life would never be the same. But that grandiose vision fell infamously short, as Glass failed to take off as a mass consumer product and the company stopped offering the product in 2015. Development went on in semi-secret, however, and the product has now found a second life as a business solution, which Alphabet, Google’s parent company, is calling Glass Enterprise Edition. In a fascinating profile of the surprisingly resurgent product, Wired‘s Steven Levy catches us up on recent events:
For about two years, Glass EE has been quietly in use in dozens of workplaces, slipping under the radar of gadget bloggers, analysts, and self-appointed futurists. Yes, the population of those using the vaunted consumer version of Glass has dwindled, tired of being driven out of lounges by cocktail-fork-wielding patrons fearing unwelcome YouTube cameos. Meanwhile, Alphabet has been selling hundreds of units of EE, an improved version of the product that originally shipped in a so-called Explorer Edition in 2013. Companies testing EE—including giants like GE, Boeing, DHL, and Volkswagen—have measured huge gains in productivity and noticeable improvements in quality. What started as pilot projects are now morphing into plans for widespread adoption in these corporations.
The new version has also undergone design advancements and now has more processing power, networking capability, and battery life, but that’s the least interesting part of the product’s evolution.