Fifth Third Bank’s Maternity Concierge Helps Mothers Stay at Work

Fifth Third Bank’s Maternity Concierge Helps Mothers Stay at Work

The difficulty of balancing the demands of parenthood with those of a professional career drives many women to drop out of the workforce after having children, especially when their employers don’t offer them the right kind of support. The career setbacks women often suffer as a consequence of motherhood has also been identified as a key factor, and quite possibly the main factor, in the gender pay gap. As employers have become more aware of the challenges working mothers face, more organizations are realizing they need to step up their efforts to retain mid-career women after they start families.

One company that has taken an innovative approach to supporting the mothers in its workforce is Fifth Third Bank, based in Cincinnati, Ohio. Fast Company’s Lydia Dishman notes the success of Fifth Third’s maternity concierge service for women looking to raise a family but stay in the workforce:

Maternity Concierge was started in late January and then rolled out as a virtual concierge for employees of the bank’s locations across 10 states. Fifth Third’s chief administrative officer, Teresa Tanner, says that she took note of how many women she spoke to reached a career pivot point when they began planning to start a family. Tanner says that while benefits like flex time, part time, and job sharing can help, “There’s a big cost to that, you still delay your career or slow it down.” …

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