Facebook announced on Wednesday that its job search tool, which launched in the US and Canada about a year ago, is now available in over 40 countries. The expansion, which includes countries like the UK, France, Germany, and Spain, comes as part of the social media giant’s efforts to focus more on local issues, which in turn is part of its campaign to improve its reputation and regain public trust, Richard Nieva notes at Cnet:
The company retooled its iconic news feed to focus more on posts from friends and family, instead of viral videos and news. Part of the new ranking also includes a bigger focus on local news. For the job search tool, Facebook also put the emphasis on the local impact. “The jobs product is about local businesses connecting with people in their communities,” Gaurav Dosi, a Facebook product manager, said in an interview.
TechCrunch’s Josh Constine sees it becoming more of a “blue-collar LinkedIn”:
The Job posts rollout could help Facebook steal some of the $1.1 billion in revenue LinkedIn earned for Microsoft in Q4 2017. But the bigger opportunity is developing a similar business where companies pay to promote their job openings and land hires, but for lower-skilled local companies in industries like retail and food service.