SurveyMonkey Enters the Employee Engagement Market

SurveyMonkey Enters the Employee Engagement Market

The online survey development SurveyMonkey has launched a new tool for employers called SurveyMonkey Engage, which (you guessed it) surveys employees about their engagement, job satisfaction, future plans, and other talent dynamics. Phil Albinus reports at Employee Benefit News that the platform collects anonymous survey responses, analyzes them, and displays them in a dashboard for HR directors and senior executives to review:

The first Engage poll, called a “core survey,” is 15 questions plus a few questions that require comments, which the company says takes only five minutes to complete. Employees have two weeks to fill out the survey before the polling is closed.

After the first survey, Engage begins a monthly follow-up survey of three to five questions to create what it calls a “check in.” This “conversational cadence” allows SurveyMonkey to poll employees for their opinions on their employer’s workplace, connection with their job, work matters and more. Every six months, employees take another core survey that resembles the first survey to “establish the baseline of employee engagement.” The company just released a new question bank to add additional questions to the check-in surveys if they desire.

SurveyMonkey is only the latest polling company to get in the engagement survey game: Gallup, for example, has been offering employee engagement services for years. With business leaders more focused than ever on capturing the value of talent analytics, these third-party services are likely to proliferate further in the coming years.

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