Corporate Social Responsibility

How Can an Employer Incentivize Social Responsibility?
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Feb 15, 2019 - 2:34pm
How Can an Employer Incentivize Social Responsibility?
Jacob Lund

At an all-company meeting last week, Facebook CEO Mark Zuckerberg announced that the company was retooling its employee bonus system to reflect a new set of priorities, focused on addressing the controversies surrounding the social media giant concerning the proliferation of hate speech and misinformation on its platform. In addition to traditional metrics like user growth and product quality, Facebook will reward employees this year based on their success at promoting the social good including combating fake accounts, protecting users’ safety, and making progress on other social issues affected by Facebook and the internet in general.

The decision to reward employees for doing social good reflects a challenge that many companies, particularly large corporations with major public profiles, are facing today. Investors, politicians, the media, and consumers are paying more attention than ever before to the social, environmental, and ethical consequences of what businesses do. And Facebook is not alone in this desire, for example, Chevron recently announced that it would tie executive compensation to reductions in the energy corporation’s greenhouse gas emissions. This dynamic, in turn, puts more pressure on corporate leaders to deliver sustainability and social responsibility as well as growth.

For Facebook, awarding bonuses to employees for meeting social responsibility goals will inevitably test the company’s ability to live up to two truisms: “actions speak louder than words,” and “what gets measured gets done.” To the first point, companies can articulate all the values they want, but at the end of the quarter or fiscal year, what matters is whether the organization actually lived up to those values in its day-to-day business practices. We’ve seen companies attempt to project an image of social responsibility, only to get called out for not really reflecting that image in their work. The impact of Facebook’s new policy will take time to fully materialize, but when it pays out bonuses for 2019, investors and reporters will be curious to see whether they have really rewarded the kind of choices they say they intend to, and whether those rewards reflect a real change.

As to the second point, Facebook has set itself an ambitious goal of identifying quantifiable metrics by which to determine progress against its goals of social good. Facebook has acknowledged that there is no easy or obvious formula for doing this, but they are looking at targets like number of fake accounts shut down daily or improvements to safety and security as possible metrics. Being a data-driven company, Facebook will likely get more granular and detailed about how it defines success, especially with both the media and governments paying closer and closer attention.

Here are four things that any company considering a similar change should be ready to do to make it more likely that an incentive program like this will be successful:

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Management • Rewards //  • • • • • • • •

More US Companies Encouraging Employees to Vote This Year
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Oct 22, 2018 - 4:44pm
More US Companies Encouraging Employees to Vote This Year
Barbara Kalbfleisch/Shutterstock.com

Anyone in the US who has recently had a work meeting derailed by their coworkers talking politics knows that the elections coming up on November 6 are attracting far more attention and interest than midterm elections normally do. The political environment in the US remains highly charged and polarized, while these elections are seen as having particularly high stakes. Poll watchers are expecting voter turnout to be high, partly helped along by a growing number of employers giving their workers paid time off to vote on Election Day. Beyond that, Washington Post columnist Jena McGregor reports, they are actively encouraging their employees to go out and vote:

At Cava, the Washington D.C.-based chain of Mediterranean fast-casual restaurants, its 1,600 workers will get two hours of paid time off to vote on Election Day this year if they request it in advance, a nationwide perk for its workers. For the first time, Tyson Foods, the meat company, has launched a company-wide voter registration initiative, with many of its plants participating in an effort to register employees and offer details about early voting, absentee ballots and voting locations. Levi Strauss & Co. has named volunteer “voting captains” in each of its offices and distribution centers to hold registration drives and educate workers; it’s also giving employees, including retail workers, paid time off to vote.

Organizations that give their employees time off on Election Day, whether they make it a holiday or simply let staff take a few hours off to vote, do so for a variety of reasons. At some companies, this decision stems from a culture of social responsibility; at others, it may be part of an effort to improve their public image. Though few companies take public positions in favor of a particular candidate or party, still others may be hoping that their employees vote a certain way. It could also help boost employee engagement and perceptions of the organization; a recent study by O.C. Tanner found that US workers who get time off to vote have more positive things to say about their employers than those who don’t, HR Dive reported last week:

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140 US CEOs Pledge to Ensure Employees Can Vote
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Oct 2, 2018 - 10:14am
140 US CEOs Pledge to Ensure Employees Can Vote
Suzifoo/iStock

The Time to Vote campaign, announced on September 24, is a nonpartisan effort aimed at increasing voter participation in the US by getting companies to enable or encourage their employees to vote. Some 140 CEOs have signed on to the initiative, including the heads of some of the country’s largest private employers:

The U.S. has one of the lowest voter participation rates in the developed world, recently as low as 36 percent, and one of the most common reasons that people give for not voting is that they are too busy, or have work and life demands that prevent them from voting. To change this paradigm, a diverse coalition of companies including Kaiser Permanente, Levi Strauss & Co., Patagonia, PayPal, Tyson Foods and Walmart are coming together, starting with the November elections, to increase voter turnout.

The Time to Vote campaign also aims to increase awareness about the steps employers can take to allow time for their employees to vote. The companies joining this campaign are committed to increasing voter participation through programs such as paid time off, a day without meetings and resources for mail-in ballots and early voting. And all of them care about their workforces and supporting democracy.

Whereas many countries hold elections on weekends or make voting days public holidays to ensure that most voters can take part, election day in the US is observed on the first Tuesday after the first Monday in November and is not a national holiday.

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ReimagineHR: Empowering Girls to Close the Tech Skills Gap
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Sep 7, 2018 - 4:26pm
ReimagineHR: Empowering Girls to Close the Tech Skills Gap
Girls Who Code founder Reshma Saujani at ReimagineHR in London (Gartner)

Across a variety of industries, the demand for talent with digital skills continues to outstrip the supply. In recent years, many companies have realized that one way to fill this skills gap is to address the significant gender imbalance in roles like software engineering, where men outnumber women three-to-one in the US and by even larger margins in other countries like the UK and China.

This hasn’t always been the case; women were the first programmers in the early days of computing, before coding was seen as a prestigious and lucrative profession. Yet the real shift toward programming being such a male-dominated profession is even more recent, Girls Who Code founder Reshma Saujani pointed out in a keynote address at Gartner’s ReimagineHR event in London on Wednesday: In 1995, women made up almost 40 percent of the computing workforce in the US, whereas today, they make up less than 25 percent. And at a time when there are roughly 500,000 unfilled positions in computing in the US and as many as 700,000 in the UK, Saujani argued, the issue isn’t a question of gender parity for its own sake: companies need women in tech just as much as women deserve the opportunity to do these jobs.

So why are so few women taking jobs in computing? For one thing, the tech industry has developed a reputation as an unwelcoming work environment for women: Sexism and sexual harassment scandals have emerged at several major tech companies in the past two years, while women in tech say they are often pressured to cut short the leave they take when they start families, even as tech companies continue to offer world-class parental leave policies. To that end, bringing back women who left the workforce to raise children or care for aging relatives is one way companies are looking to close their tech talent gaps.

Yet a more fundamental obstacle, Saujani explained, comes much earlier in women’s lives.

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Diversity & Inclusion • Learning & Development • Recruiting //  • • • • • • • • • • • •

McDonald’s Invests in Community with Chicago Youth Job Training Grants
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Aug 27, 2018 - 4:34pm
McDonald’s Invests in Community with Chicago Youth Job Training Grants
Scott Cornell/Shutterstock.com

McDonald’s announced plans last Wednesday to give $2 million to non-profit organizations working to build skills and improve employability among young people in Chicago, where the fast food giant is headquartered, the Chicago Tribune reported last week:

In Chicago, about $1 million for pre-employment training will be split among Phalanx Family Services, based in West Pullman neighborhood; After School Matters, situated in the Loop; Central States SER, a workforce development nonprofit in Little Village; and Skills for Chicagoland’s Future, which began as a career training program through World Business Chicago with support from Mayor Rahm Emanuel. Those nonprofits, vetted and selected by the International Youth Foundation, McDonald’s partner in the initiative, will teach soft skills like communication, problem solving and anger management.

An additional $1 million will go solely to Skills for Chicagoland’s Future to support a new two-year apprenticeship program at City Colleges of Chicago that will allow students to earn associate degrees in business for restaurant management jobs, the company said. That program is intended to build careers for young people, specifically at McDonald’s.

David Fairhurst, McDonald’s executive vice president and chief people officer, told the Tribune that the company was making this investment in an effort “to be a good neighbor.” McDonald’s moved its headquarters to central Chicago’s West Town neighborhood in 2016, trading its original suburban campus in Oak Brook, Illinois for the former site of Oprah Winfrey’s Harpo Studios.

The initiative announced last week is not the first investment McDonald’s has made this year in workforce development: In March, it expanded its Archways to Opportunity employee education program, increasing the value of the benefit and making it available to employees after just 90 days on the job. The company has committed $150 million to the program over the coming five years.

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Learning & Development • News • Recruiting //  • • • • • •

Should For-Profit Companies Hire Social Workers?
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Aug 9, 2018 - 5:05pm
Should For-Profit Companies Hire Social Workers?
YAKOBCHUK VIACHESLAV/Shutterstock

As digital technologies become more prominent in how organizations work, employers are balancing the need for employees with digital and other hard skills with the need for employees with “soft” social, interpersonal, and communication skills. In fact, employers are increasingly prioritizing social and emotional skills; McKinsey, for example, predicts that skills such as communication, pattern recognition, logical reasoning, and creativity will be in high demand in the coming decades.

With these soft skills in high demand, Jake Bullinger proposed in a recent article at Fast Company that for-profit organizations consider hiring trained social workers to fill that need. Bullinger talks to Michàlle Mor Barak, a University of Southern California social work professor, who notes that companies today require expertise in societal good as they are increasingly under pressure to prioritize things like corporate social responsibility, work-life balance, and diversity and inclusion which weren’t on their radar a few decades ago. Social workers and other experts in social and emotional issues could be particularly helpful in people management and community engagement, Bullinger writes:

A human resources department staffed with therapists could better handle harassment claims, and recruiters working with social scientists could better target minority candidates. Corporate philanthropy arms would benefit, one can surmise, from case workers who understand a community’s greatest needs. The people best suited to run diversity and inclusion efforts might be those who study diversity and inclusion for a living.

I graduated with a master’s degree in social work in 2005 and have spent most of my career working in for-profit organizations. From my vantage point, social workers can provide an array of benefits, but organizations need to be realistic about what they can and can’t do.

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Diversity & Inclusion • Management • Recruiting //  • • • • • •

Some Tech Companies See Value in Benefits Equality for Contractors
By
Jun 26, 2018 - 4:20pm
Some Tech Companies See Value in Benefits Equality for Contractors
SurveyMonkey

The online polling company SurveyMonkey made headlines earlier this year when it revealed that it had begun offering “gold standard” medical, dental, and vision benefits, identical to those of its regular full-time employees, to its independent contractor workforce in January. The company was inspired to do so by its employees, many of whom pointed out in a benefits survey that while their benefits were excellent, they thought it unfair that they were unavailable to the company’s janitorial and catering staff.

Last week, Fast Company’s Eillie Anzilotti took a closer look at SurveyMonkey’s decision to equalize benefits, considering the change in the context of growing awareness of the impact this form of inequality has on the army of contractors who manage facilities for Silicon Valley tech companies and many other white-collar firms in the US. SurveyMonkey is committed to making benefits equality work, primarily as a statement of its values, Chief People Officer Becky Cantieri told Fast Company:

“We have expectations for ourselves that we use our platform to contribute positively to the industry,” Cantieri says. The prevailing independent contractor model in Silicon Valley leads to “two groups working literally side by side, who have a very similar impact on the day to day experience of working at the company, but are treated very differently,” she adds. It’s still an unusual arrangement in the tech world, so SurveyMonkey has been slow to scale it to its other offices outside of San Mateo, as they want to ensure they’ve ironed out the kinks, but they intend to do so going forward: This open enrollment season, they will bring expanded benefits to contract workers at the Portland office.

She also checks in with Managed by Q, a platform for part-time janitorial, maintenance, and clerical workers, whose founder Dan Teran decided in 2014 to classify workers on the platform as employees, not contractors, and offer them benefits including health insurance, paid leave, a 401(k) plan, and even equity. “Even though it may seem like a higher cost up front, we believed that the overall value of doing so would be higher than us just saying it’s not worth investing in our employees,” Maria Dunn, Managed by Q’s director of people, tells Anzilotti. The extra costs imposed by Teran’s decision isn’t hobbling the startup’s growth: Managed by Q has raised over $76 million so far and is turning a profit. It recently announced that it was acquiring the office space planning and project management service NVS, broadening its portfolio of services and potentially gaining new clients.

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