Facebook has made a number of rapid-fire improvements to its enterprise offering Workplace since launching the bold play for the workplace productivity market last year: Earlier this year, it introduced a free tier of the service and added a collection of new features like file-sharing integrations to keep up with the rapidly developing standards of collaboration platforms as Facebook vies for dominance in the market against Slack, Microsoft, Google, Atlassian, and a growing number of new competitors.
This week, the social media giant released another package of new Workplace features, including a desktop app that allows screen sharing and will soon introduce group video chat. TechCrunch’s Ingrid Lunden checks the specs of the latest update:
Previously, the video features in Workplace were limited to live video broadcasts and one-to-one video conversations. Alongside the new apps and features, Facebook is also updating the overall design of Workplace to simplify the interface and make it consistent across Android, iOS, desktop and web[.]
Workplace has positioned itself as the collaboration platform for everyone in your organization — not just those who are so-called “knowledge workers” who are at desks most of the day. The idea is that everyone, from executive to barista to warehouse assistant, will find Workplace easy to use because, well, it looks and feels a lot like the hugely popular Facebook. However, the new desktop apps — for both PC and Mac — are a hat tip that there are, in fact, a lot of those desk-sitters using Workplace, too.
Facebook had said the app was a response to user requests, but Lunden argues that these new features are also aimed at boosting user engagement, as that metric is critical for Workplace’s business model: