Mattress Maker Pays Employees to Get a Good Night’s Sleep

Mattress Maker Pays Employees to Get a Good Night’s Sleep

The online mattress manufacturer Casper is one of many companies experimenting with new ways to encourage employees to live healthier lives, in this case by monitoring their exercise and sleep habits and rewarding those who work out and get to bed on time. Leah Fessler profiles the company’s wellness incentive program at Quartz:

Casper co-founder Neil Parikh explains that employees track their exercise and sleep via IncentFit, a fitness-reward app designed for company use. They use the app to “check in” at their desired gym or fitness facility. (Location-based algorithms ensure that you really are at SoulCycle, not on your couch.) IncentFit also rewards running, walking, or biking milage tracked via fitness apps or devices like Fitbit.

Payment is distributed monthly: $20 per fitness facility/class visit, $0.20 per mile walked, $4 per mile ran, $2 per mile biked, and $50 per race completed. The startup has also extended the benefit to rest, encouraging employees to track nightly sleep via IncentFit for $2 per night. Through IncentFit, Casper employees can earn a monthly maximum of $130 for exercise and $60 for sleep—a $190 cap set by Casper’s leadership.

Parikh says the program is entirely voluntary and is designed to motivate healthy behaviors on the part of employees, but the question that always comes up with programs that use fitness trackers to monitor employees’ activities outside of work is one of privacy. IncentFit’s privacy policy stresses that it does not share personal identifiable information with users’ employers, “except as necessary to provide you the functionality of the Service,” without the user’s explicit permission—but does not go into detail as to what information it considers necessary to share.

“[A]s an employee, I’d be very nervous about this benefit, particularly who has access to sensitive exercise and sleep data,” organizational psychologist Liane Davey tells Fessler:

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