Pinterest Releases Strong Diversity Report but Dials Down Goal for Women in Tech Roles

Pinterest Releases Strong Diversity Report but Dials Down Goal for Women in Tech Roles

Pinterest, which hired its first head of diversity and inclusion nearly a year ago, is one of several Silicon Valley tech companies that recently indicated that they were shifting the focus of their annual diversity reports away from reporting raw data and more towards their recruiting goals. The social media company released its report on Friday, and despite making more progress at diversifying its workforce than many of its peers, scaled back its goals for the coming year, Salvador Rodriguez reports at Inc.:

In 2016, Pinterest increased its representation of women in tech from 21 percent to 26 percent. Overall representation of women increased from 42 percent a year ago to 44 percent now. Its representation of blacks went up from 1 percent to 2 percent while Hispanics saw growth from 2 percent a year ago to 4 percent in 2016. Total blacks and Hispanics in technical roles grew from 3 percent a year ago to 5 percent now.

Laying out its goals, Pinterest last year said it hoped to increase its hiring of women engineers to 30 percent, hiring of underrepresented engineers to 8 percent and the hiring of underrepresented employees to non-tech roles to 12 percent of new hires. The company hit on non-tech minorities, it surpassed its goal for minorities in tech jobs by one percentage point and it increased its hiring rate of women engineers to 22 percent, which was short of its goal. Heading into 2017, Pinterest said it will maintain its goals for people of color but will lower its ambitions for women in tech, saying it hopes to increase its hiring rate of that demographic to 25 percent of its tech hires next year.

Even though Pinterest didn’t meet its goals for hiring women engineers, it still made progress on women’s inclusion in other respects, D&I chief Candice Morgan explains to USA Today’s Jessica Guynn:

[The failure to meet the 30% target] was, in part, because Pinterest decided to prioritize hiring senior women in key roles to serve as role models, such as Li Fan, Pinterest’s head of engineering, Morgan says.

Additionally, 49% of engineering interns in 2016 were women, up from 32% last year. Women in technical roles, including engineers, product managers and product designers, rose to 26% from 21%. … Pinterest has more women overall than most tech companies: 44%, up from 42%. But men still dominate tech (74%), engineering (80%) and leadership (83%). Women fare better in business roles, where they account for 66% of employees.