Google Launches Google Hire for Smaller US Companies Using G Suite

Google Launches Google Hire for Smaller US Companies Using G Suite

Just weeks after launching its highly anticipated machine learning-enhanced job search feature Google for Jobs, the search giant has rolled out Google Hire, a recruiting app, as part of its G Suite of enterprise software offerings, according to an announcement on Google’s company blog:

Hire and G Suite are made to work well together so recruiting team members can focus on their top priorities instead of wasting time copy-pasting across tools. For example, you can:

  • Communicate with candidates in Gmail or Hire and your emails will sync automatically in both.
  • Schedule interviews in Hire with visibility into an interviewer’s schedule from Calendar. Hire also automatically includes important details in Calendar invites, like contact information, the full interview schedule and what questions each interviewer should focus on.
  • Track candidate pipeline in Hire, and then analyze and visualize the data in Sheets. …

Now, all U.S.-based businesses under 1,000 employees that use G Suite can purchase Hire to land the best talent.

We first caught wind of Google Hire in April, when word got out that the company was testing it. A Google executive explains to Mike Prokopeak at Workforce why they decided to only make it available to small businesses:

Businesses of that size have a different set of hiring needs than larger enterprises, said Dmitri Krakovsky, a vice president at Google. “Small businesses don’t have deep pockets,” he said. “We wanted to level the playing field for them.”

Krakovsky said the goal of Google Hire, which has been the result of more than six months of talking to customers, is to give businesses the ability to manage their hiring process holistically, from communication to application, feedback and decision-making. … Krakovsky declined to offer estimates of how many customers Google aims to sign up for Hire, instead saying he sees tremendous need in the market. The cost for using Hire will be based on company size.

At the same time that Google is rolling out an applicant tracking system of its own, Joel Cheesman observes at ERE that leading ATS vendors are rushing to get on board with Google for Jobs:

Unlike 10 years ago, almost everyone cares about being found by Google. Applicant tracking systems, in particular, are more like marketing engines today than they were 10 years ago. Back then, just allowing people to post jobs and manage candidates was enough. Now, corporate career sites are expected to be mobilized and optimized, distributed anywhere and everywhere. Every ATS that matters knows about Google for Jobs and is figuring out how to get their customers’ job content into Google’s database. …

If you’re one of iCIMS’ customers, your job postings show up on Google for Jobs in real-time, which is nice. Competitors, of course, are paying attention. Announced this week, SmartRecruiters is on the Google for Jobs bandwagon too. … Two providers isn’t particularly earth shattering, but I expect a hockey-stick growth chart in the coming year. No ATS worth a damn is going to get left behind the Google for Jobs phenomenon. Doing so risks losing clients and failing to land new ones.

Further, every ATS that gets on board poses a serious problem to every job board. Why? Because Google prefers showing searchers pages of original content. Duplicate content is a big no-no in their world, so sending users to a company page, powered by an ATS, is preferred to a job board, which is typically just an advertising medium for a posting, driving traffic back to an ATS.