Since Facebook launched its new job listings feature earlier this year, the social media giant has made what looks like a play for LinkedIn’s share of the online job search and recruiting market. Since then, Facebook has integrated job listings into its Marketplace platform, revealed that it is testing location targeting for advertising, and has been playing around with a mentor/mentee matchmaking feature. The Next Web spots what could be the company’s next move in its evolution into a job search tool, reporting that Facebook is testing a résumé feature that lets users add more detail about their work experience to their profiles:
The new addition expands on the standard ‘Work and education’ section, but won’t publicly display all information about your credentials. The dedicated resume field lets you conveniently list your professional and educational background in more detail. It also allows selecting the precise dates when you started and left each undertaking that appears there. …
Interestingly, the screenshots indicate the detailed information will not readily show up on your public profile. This could mean that Facebook is considering making the hidden resume details available exclusively to job hunters and talent seekers. … As with any other test feat, there is no telling whether and when the functionality will make its way to all users.
Some younger professionals, who have used Facebook mainly as a social (as opposed to professional) networking tool might balk at the idea of using it as a job search platform as well. To take market share from LinkedIn and other legacy job search sites, I would imagine that Facebook will need to find ways to ensure users that their professional profiles can be separated from their social profiles. In the meantime, those who value LinkedIn’s “strictly business” approach to professional networking will likely keep using it.
On the other hand, Facebook’s users are not its customers; they are its product, and Facebook has much more data on people’s behaviors and consumer preferences than LinkedIn does, which can be analyzed and packaged together to sell to recruiters as assessments of passive as well as actively job-seeking talent. There are also huge business incentives for Facebook to make this push as platform businesses invest in expanding their verticals so users don’t need to switch apps or websites to get to what they need.