The job search website CareerBuilder has rolled out a new mobile app that uses artificial intelligence and augmented reality to help job seekers apply and employers find candidates more quickly and easily, VentureBeat reported last week:
The mobile app has some attention-grabbing features. It can build your resume, apply to jobs on your behalf, and show augmented reality views of job openings at the businesses you walk by. It also helps you develop the skills needed for a better-paying job.
And for [employers], the mobile app shows the real-time supply and demand trends for talent you need. It instantly builds your job descriptions, automatically matches your job openings to candidates who are more likely to respond, and runs campaigns to engage them.
CareerBuilder’s mobile app is the latest in a series of new technological innovations search engines and job boards have unveiled in the past year to simplify and streamline the job search process and to provide prospective applicants with additional information about organizations and roles. Google’s built-in job search function was launched in the US last year and has since expanded to India, Canada, and the UK. The search giant has also developed new tools for recruiters, including an AI-powered candidate discovery feature and its Cloud Talent Solution product, which it made publicly available last month. Facebook has also added a dedicated job search functionality, which it has rolled out in 40 countries. The Japanese HR conglomerate Recruit Holdings, which owns Indeed, made a deal to acquire Glassdoor earlier this year.
Perhaps the most notable aspects of CareerBuilder’s new app are its hyperlocal search and augmented-reality features. Targeting candidates geographically with ever-greater geographic precision is a significant area of competition in the digital recruiting space. Some employers have begun using “geofencing” technology to deliver recruitment advertising to people who live or work in highly specific areas. Facebook’s ability to target ads based on location data also represents a potential advantage for the platform in the recruiting space.
Driven by historically tight labor markets in the US and other major economies, these innovations have changed the way candidates interact with organizations in the recruiting process. Whereas candidates used to research potential employers carefully and apply deliberately to the roles they want the most or believe they fit best, they are now able to fire off a job application on a whim and research and only research the organization after they have already applied and spoken to a recruiter. The typical candidate journey has changed, which challenges organizations to change their approach as well. Gartner Recruiting Leadership Council members can read all of our latest research and use our tools to redesign your hiring process to drive candidate decisions.