As many US employers rethink their recruiting and talent development strategies in light of the prospect of tighter immigration policies under the Trump administration, LiveStories CEO Adnan Mahmud suggests in the Harvard Business Review that employers should look beyond traditional sourcing tools and use civic labor data to locate hard-to-find tech talent in the American labor market:
There is no doubt that these tactics will make a difference. But there is one strategy that could have an even bigger impact, one that HR pros don’t seem to be using: leveraging civic data insights to build more-targeted hiring and recruitment programs. LinkedIn may give you the ability to target individuals who are on LinkedIn, but civic labor data gives you the ability to find much larger populations of potential candidates.
Tech companies can make better use of the massive amount of information that’s put into the public domain by the U.S. government. They can then use the insights from this civic data to geotarget ads on career websites such as LinkedIn and Glassdoor, so these messages reach candidates in markets with fewer high-quality job opportunities. Companies could also use civic data to select a local trade journal to advertise in that reaches candidates in a very specific location with a very specific occupation or skill set. They just need to know where to look to find these data insights…
Public sources that could prove useful in finding and attracting applicants include the U.S. Bureau of Labor Statistics (BLS), as well as the Economic Census and American Community Survey, which come from the U.S. Census Bureau.
Mahmud is right that there is a treasure trove of publicly available data that organizations can use to source talent more intelligently, but many employers don’t have the time or resources to sort through these massive data sets. At CEB (now Gartner), we offer a service called TalentNeuron that provides employers with comprehensive talent demand and supply data not only in the US, but worldwide, with billions of data points covering more than 2,400 cities in over 175 countries, 250,000 companies, and 40,000 universities around the world. Learn more about TalentNeuron and how it can benefit your company here.