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Key Imperatives for Executives in 2016

Top Sales, Marketing & Communications Challenges

We asked sales, marketing, and communications executives to identify the key issues that will be critical to their success in 2016. Below are the five items executives highlighted as most important.

CEB will be doing extensive research on each of these topics – bringing to light how the best functions have already solved these challenges, as well as providing the frameworks, tools, and templates you can use to duplicate their results in your organization.

Top Challenges for 2016, By Role:

B2B Marketing: Get Paid for Content Investments

B2C Marketing: Mastering Precision Marketing

Communications: Building a Valuable Corporate Narrative

Sales: Sales Productivity in the New Work Environment

Customer Experience: Driving Action from Customer Understanding

About CEB

CEB's offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, sales and customer service/support leaders drive excellence in their organizations.