CEB Sales Leadership Council

CEB Sales Leadership Council is a membership for innovative CSOs who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best CSOs to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

Challenger Selling™

Compensation and Rewards

CRM

Channel Partners

Inside Sales

Opportunity Pursuit and Management

Selling Solutions

Key Account Management

Talent Acquisition

Talent Development

Sales Operations and Enablement

Prospecting and Deal Qualification

How CEB Helps You

The Consensus Sale

On average, 5.4 people are involved in today's B2B purchase decisions. Differences in opinion make it increasingly hard to reach a decision, and many teams simply give up on purchases altogether. Most suppliers' efforts to support consensus fall short. Typically, Marketing and Sales try to boost individual purchase intent early on—and then Sales tries to bring everyone together at the end. However, group conflicts actually peak early in the buying journey. The best sales and marketing teams focus on connecting buyers to each other—not just to the supplier—right from the start. » Learn More About The Consensus Sale

 

Are You a Consensus Builder?

Answer six quick questions to determine whether you're taking the right steps to build customer consensus.

Speak with our team to learn more.

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

...some of the biggest wins that we've had as far as sales go, were directly a result of things that we've implemented from CEB."

Ben Calfee

,

Vice President, Sales Strategy and Operations Covisint

Featured Resources

Related Services

From Our Blogs

How I Measure Customer Service: The PITAF
The best way to understand if a company is providing good customer service is how easy it is for customers to get what they came for; internally at CEB, we call this the 'PITAF' (pain in the a%^ factor). 24 May 2016
How SAP Implemented the Challenger Way of Selling
In 2012, software group SAP decided to launch a new way of selling worldwide. In just three years, it turned 5500 salespeople into creative marketers, who closed significantly more deals. 01 Apr 2016
B2B Sales: How to Get Customers to Move Beyond Price
The groups that sign-off on B2B purchases are larger and more diverse than ever, which makes it harder than ever for them to reach any agreement. Reps can't control that but they can help resolve these groups' dysfunctional decision-making. 23 Mar 2016

Some of Our Members


Contact

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