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In a fast moving environment, B2B Sales and Marketing leaders must constantly evolve the way they sell.  But too often, commercial leaders do so without understanding changes in the way their customers buy.  That critical oversight can account for the difference between winning and losing in the competitive environment suppliers face.

This event will feature a series of large and small sessions designed to boost attendees' understanding of and ability to adapt to the critical changes facing B2B commercial teams today.

Who Attends

Who Attends?

Over 900 senior sales and marketing executives from large enterprise organizations.

  • Chief Marketing, Sales and Strategy Officers
  • Heads of Commercial Operations
  • SVP/VP Marketing and Sales Enablement
  • Sales Effectiveness Trainers and Performance Coaches
  • Field and Channel Marketers
  • Go-to-Market Leaders

 

Industries Represented by Our Attendees:
  • Healthcare, Pharmaceutical, Life Sciences
  • Manufacturing
  • Technology
  • Communication
  • Insurance
  • Financial Services

Best of 2015 CEB Sales and Marketing Summit

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Driving Customer Consensus: A Playbook
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Designing Value Propositions to Create Mobilizers