Dominic Ambrosio

Dominic oversees Marketing related CEB services, including the Marketing Excellence Survey and CEB Messaging Development and Certification. On a typical work day at CEB, Dominic is focused on developing new products or adjusting existing services to better serve our members - helping them drive higher business impact by developing their people. Across his decade plus tenure at CEB, he has served in a variety of roles, all focused at driving commercial results through keen process management and applying a rounded experience of sales, marketing, and product management.

Brett Andersen

As Director of Coaching and Consulting Services at HireVue, Brett is leading a team on a mission to help companies build cultures of coaching excellence. He engages leaders to think differently about how to coach and develop their people by leveraging technology. Brett is a founding member of HireVue Coach, a platform for sales teams to practice core skills, refine delivery and master their message from anywhere. He has spent 12 years consulting with executives and managers on how to effectively implement new programs and technologies that add long-term value to their organizations and teams. He has worked with 70+ different organizations throughout the U.S. and in 20+ different countries and in multiple industries, including technology, business and professional services, financial services, education, healthcare, energy, aerospace and defense and retail. He has a Master’s degree in Social & Organizational Psychology from Columbia University and B.A. in German Studies from Brigham Young University.

Dave Anderson

As the head of CEB’s Sales Leadership Council for Midsized Companies, Dave's job is to create and fulfill the program’s strategy for customer engagement, new product and research, and product delivery.  Critical parts of his job are managing the Research and Advisory Services Teams for the segment.

Prior to this role, Dave spent seven years as an Advisor for the Sales Leadership Council, partnering 1:1 with member organizations to help them turn CEB research, insights, and tools into action. 

Before working at CEB, Dave was in sales and account management for a F500 company in the high tech space.

Joe Andrews

Joe Andrews, VP Product and Solutions Marketing, InsideView. Joe Andrews has been driving revenue as a marketing executive with high growth, disruptive technology companies for 20 years. At InsideView, Joe leads the global Go-to- Market strategy, positioning and launch of new products and market segments.

Joe came to InsideView from Zuora, where he was Sr. Director of Marketing for the leading enterprise subscription management platform. Previously, Joe was Director of Product Marketing for VMware, where he contributed to significant company growth and leadership in the virtualization and cloud infrastructure markets. He also held senior product, marketing and operations roles at Intuit and iMarket Inc. (a D&B company).

Joe holds a BA in Economics from Brandeis University.


Andrea Austin

Andrea Austin, VP of Enterprise Sales, InsideView. Andrea Austin is the co-author a business book (October 2016, Wiley), called “Aligned to Achieve” about sales and marketing alignment.  This book provides B2B companies with a strategic outlook and practical advice on how to get their teams aligned for maximum revenue growth. Andrea has been building high-performance, customer-focused sales teams that capture sustainable growth for nearly 20 years. 

At InsideView, Andrea leads the company’s mid-market and enterprise sales teams. Andrea came to InsideView from Varolii, where she was VP of Sales and Strategic Accounts. Previously, Andrea managed numerous sales initiatives and teams at enterprise software and solution providers, including IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Andrea attended California State University, Bakersfield. Over the last year, Andrea has spoken before more than 1,000 sales and marketing leaders at industry conferences. She was also the guest speaker on a recent webinar on tips for honing your sales pitch that attracted 800 registrants.


Tim Clarke

Tim Clarke is Director Product Marketing at Salesforce holding a number of sales and marketing roles over the last 10 years. Tim leads the Salesforce Sales Leadership Community bringing together some of the top thought leaders in the sales industry to share their insights. He has created many initiatives specifically to help sales professionals including and Prior to this role, Tim ran Sales Cloud product marketing for EMEA and held a variety of sales executive roles at Vodafone, Ricoh Europe, and Salesforce. Follow him on Twitter @TimxClarke.

Scott Collins

Scott Collins is a Principal Executive Advisor within the CEB Sales Leadership Council's advisory team. In this role, Scott works closely with member executives to apply the CEB Sales' research and best practices to their most pressing and important challenges. As a senior team member, he has experience working with Chief Sales Officers and their teams across a variety of industries such as technology, financial services, manufacturing, pharmaceuticals and business services.  Scott received his MBA from Penn State University and holds a BA in Communications from the University of Illinois.

Stephanie Dart

As Director of Product Marketing for Microsoft Dynamics 365, Stephanie is responsible for driving go-to-market strategy for Microsoft’s sales and social solutions. Stephanie brings over 15 years of business applications and CRM industry experience, having held various roles in service, sales, and marketing at Siebel Systems, Oracle, and Microsoft. Stephanie's passion is using technology as a sales and marketing enablement tool, to help business professionals create a connected experience with their customers.

Rick DeLisi

Rick DeLisi has served as host and MC of the CEB Sales and Marketing Summit for the past six years, and is excited to be back in Las Vegas for another year with the Summit team. At CEB he specializes in the areas of Customer Service, Customer Experience and Communications, and is co-author of the best-selling book "The Effortless Experience."

Mike Derezin

Mike is the VP of Sales Solutions at LinkedIn and helped launch the company’s offering for sales professionals and sales organizations. He is responsible for leading and scaling the global field sales and product consulting teams. Passionate about how social media has positively disrupted the way the world sells, Mike is an engaging speaker and thought-leader on social selling. Before his current role, Mike led LinkedIn’s Global Pre-Sales and Research teams.

Mike is a lifelong entrepreneur, having founded several companies, including an emerging markets financial services company that was acquired by Thomson Reuters. In between entrepreneurial ventures, Mike advised Fortune 500 companies and private equity firms as a consultant at Bain & Co. Mike graduated from UC Berkeley with Phi Beta Kappa honors and holds an MBA from Stanford Business School.   

Charlie Dorrier

Charlie Dorrier is a Director with CEB, working in CEB’s Sales & Marketing Solutions group. He currently manages the North America client delivery team out of the firm’s headquarters office in Arlington, VA.

Charlie has developed a deep expertise in sales strategy and productivity issues across his 12 year tenure with CEB. He has worked across all practice areas of focus: Sales Productivity, Sales Skill Development, Manager Coaching, Sales/Marketing Messaging, and Organizational Best Practice Assessment.

Prior to joining CEB, Charlie worked as an Analyst within the telecommunications industry, conducting primary research around financial performance and writing articles for industry trade publications around the expansion and subsequent consolidation of the market.  Charlie has also worked as a staff assistant in the US Senate, and in various roles on several political campaigns, both on the national and local level.]

Charlie holds a Bachelor’s degree in Economics from The University of Virginia and a Masters in Business Administration from New York University’s Stern School of Business.  He and his wife Tess live with their two daughters in Alexandria, VA.


Lauren Festa

Lauren is a Group Account Director at gyro who leverages her integration expertise to help solve client business challenges. Prior to joining gyro, Lauren has worked within many strong international agency structures at DDB, Grey and BBDO.  Her experience includes strategic development, communications planning and the creation of multi-channel campaigns within the health and wellness territory, specifically for clients such as GSK and Allergan, Inc. Outside of healthcare, Lauren has worked on complex brand integration assignments, managing cross lines of business opportunities and external communications for clients including ExxonMobil and Bank of America. She is not a native New Yorker, but a New Yorker at heart – especially with her love for the New York Rangers. 

Jeff Gadway

Jeff is a sought after marketing leader with proven expertise distilling complex, technical products into compelling narratives for consumer and enterprise audiences. With experience spanning field, corporate, digital, social and product marketing, Jeff has led over 20 product launches and in-life marketing programs from smartphones and software, to applications and cloud services.  As director of Product Marketing at Vidyard, Jeff oversees all aspects of the company’s product positioning, go to market strategy, pricing, sales enablement as well as competitive, market intelligence and customer programs. Most recently, Jeff led the launch of new cloud based services extending Vidyard’s leadership in B2B video marketing to new enterprise markets and audiences. 


Brad Gillespie

Brad Gillespie currently serves as Chief Marketing Officer for Octiv, a leading sales productivity platform. 

Brad recently joined Octiv from SiriusDecisions, where he led global marketing and events for the research and advisory firm which serves b-to-b sales and marketing leaders from organizations such as GE, IBM, HP, Microsoft and LinkedIn. In his four plus years at SiriusDecisions, the company's core advisory business grew by over 200% and the events business also realized nearly 300% growth. The flagship SiriusDecisions Summit has become known as one of the premier events in the industry. 

Prior to joining SiriusDecisions, Brad was Vice President of Marketing for ROLTA, a $400MM global technology solutions provider serving global organizations in defense and homeland security, oil and gas, financial services, and healthcare. Brad also serves on the advisory boards of Maritz Global Events and Terminus, a SaaS provider of Account Based Marketing (ABM) solutions.

Scott Gillum

Scott is currently the head of the DC Office, and Channel Marketing practice at gyro, a Dentsu Aegis creative agency. His previous experience includes being the head of marketing for an INC 500 start-up, and serving as the interim CMO of a Fortune 500 company.  Prior to joining gyro, Scott was a management consulting partner at a sales and marketing strategy firm. During his twelve years with the firm, he held a number of senior executive positions, including being the head of marketing. 

A recognized thought leader who speaks and writes on the marketing trends, and the application of new digital technologies.  He is the author of B2B Sales & Marketing Knowledge Sharing blog, and he has been named as one of the TOP 50 Marketing and Social Media bloggers. Scott is a regular contributor to, Fortune, Advertising Age, MediaPost, and Business2Community. Scott has also contributed to three books on marketing, Advice From the Top, PR News Measurement Guidebook, and Transformational Marketing: The Best of the Forbes CMO Network. 

Carlos Guerrero

Carlos has been with CEB since 2007. Currently, he facilitates research-based presentations and leads various action-oriented workshops for Heads of Marketing and their teams. He served in a similar role with CEB Legal and CEB Compliance for several years. Carlos holds a JD from the American University Washington College of Law. Prior to law school he was a research analyst with Oaktree Capital Management.  

Myke Hawkins

As Senior Vice President, Global Solutions and Global Sales Leader at Kelly Services, Mr. Hawkins leads the global salesforce in driving innovative workforce solutions across Kelly's largest clients, accelerating growth of the company, and building a world-class sales culture and team across all industries ranging from high-tech and consumer goods to natural resources and life sciences. Mr. Hawkins is accountable for overseeing sales and consulting professionals resident in over 20 countries within Global Solutions, a division that comprises more than three quarters of Kelly Services' global revenue.

As an experienced executive in the business services space, Mr. Hawkins has distinguished himself as a results-driven performer with a keen understanding of large companies' needs for workforce solutions. Mr. Hawkins is accountable for achieving Kelly's global revenue and gross profit objectives and specializes in change management, leadership, market disruption, strategy architecture, and building high-performing sales teams. He has managed large, global sales teams and delivered client-focused account management strategies across APAC, EMEA, and the Americas.

Prior to joining Kelly®, Mr. Hawkins was Managing Director and Senior Vice President of Global Sales and Client Management at Xerox HR Services & Buck Consultants where he managed a large global sales organization across North America, South America, and Europe. Prior to that, he served in senior sales leadership positions at Aon Hewitt and business development for Watson Wyatt (Towers Watson).

Mr. Hawkins is a member of the Economic Clubs of Detroit and New York, a member of Marketing & Sales Executives of Detroit, and actively involved with the Boys Scouts of America. He earned a bachelor's degree from the University of Michigan and is a noted speaker on the topic of human capital.

Susan Hopkins

Susan Hopkins is a classically trained marketer with experience at Procter & Gamble, Johnson and Johnson, biotech success story Genentech, and other medical technology companies including Gilead, Mentor, Thoratech.  A detour into entertainment marketing at Gibson Guitars enabled Susan to prove the principles of marketing apply, regardless of industry, and re-affirmed Susan’s commitment to working in health care.  Time spent with GSW/inVentiv Health gave Susan experience on the agency side of the health care business as well.

In her role as Chief Marketing Officer at Accuray, Susan is globally and functionally responsible for upstream and downstream marketing, public relations, digital marketing, meetings and conventions and clinical marketing.  She also manages education and training. 

The common thread in all these experiences is Susan’s commitment to helping people, whether they are making critical decisions about their medical care, developing their professional capabilities, or growing as an organization.  Susan characterizes herself as a Servant Leader.

Susan’s educational background includes a BFA in writing from New York University Tisch School of the Arts and an MBA in international business and organizations and markets from the Simon School of Business, University of Rochester.  She is creatively analytical.  When not working, Susan volunteers at Coastal Repertory Theater in Half Moon Bay, CA, where she lives, produces photography and other forms of art and hikes.  Susan enjoys traveling for pleasure as well as business, most recently to Machu Picchu.


Peter Isaacson

Peter Isaacson is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising, to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and managing large teams across international markets.

As Chief Marketing Officer for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to their successful IPO. Peter has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, WW field marketing, and the WW Education vertical business. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.

Liam Kelly

Liam leads the CEB Sales Leadership Council product in EMEA - advising cross-industry Senior Sales Executive's & Sales Organisations within EMEA on the insights derived from CEB Sales quantitative and best-practice research into critical decision areas in driving sales functional excellence.

Matthew Kiel

Matthew Kiel serves as the Advisory Leader & Director, Australia and New Zealand, working across CEB’s Sales, Marketing, and Service Practice from our Sydney office.

In this role, Matthew leads a team of advisors who regularly facilitate discussions with senior executives and their teams on how best to apply peer experience and CEB's quantitative insight to their own context. He also leads the in-market client delivery team for our Sales & Marketing Solutions business, which helps organisations implement commercial transformation projects aligned to “The Challenger Sale” findings.

Members seek out Matthew's input as a thought-partner and interpreter of CEB research in areas such as: customer messaging and engagement, tool design and adoption, talent development, and manager effectiveness. He is frequently invited to speak at client conferences and keynote sessions on “The Challenger Sale,” “The Challenger Customer,” “The Effortless Experience,” and other customer-related topics.

Immediately prior to this role, Matthew served as a Senior Executive Advisor working with Sales leaders across the EMEA region out of our London office, and before that as the Practice Leader for our Sales program supporting midsized organisations in North America.

He received a BA in Economics from the University of Richmond and completed the dual degree EMBA-Global program through Columbia Business School and London Business School. He resides with his wife in the Eastern Suburbs of Sydney.

Jamie Kleinerman

Jamie Kleinerman is a Senior Consultant on CEB's New Product Development team, with an emphasis on the Sales Solutions space.

Seth Lieberman

Seth Lieberman is the founder and CEO of SnapApp, a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across the web, email, mobile and social. Seth is a serial entrepreneur who has started three companies and four kids. Two of his companies have been acquired but none of his kids.

Jason Liu

Jason's extensive technology background includes decades of executive experience within software, mobile and cloud systems management industries. With strong experience in general, strategic and operational management, he has a proven track record of leading companies through substantial revenue and valuation growth. Prior to joining SAVO, Jason was an operating affiliate with Vector Capital and interim CEO of Allegro. During his tenure, Jason was responsible for leading the company through significant growth and profitability.

Immediately prior, Jason was the CEO of Automic Software (formerly named UC4 Software), a global leader in IT process automation. He successfully led the company through significant accelerated growth and eventual sale to EQT Funds. Other senior executive experience includes CEO of Univa and Intrinsic Technologies, and serving as chief financial officer for Ravisent Technologies, where he led the seed-stage company's dramatic growth and its distinction as the "9th Fastest Growing Company in the United States from 1994 to 1998" (Deloitte & Touche/Forbes). Jason holds an MBA from the Wharton School of the University of Pennsylvania and a Bachelor's Degree in Business Administration from Washington University.

Michael McCune

Michael McCune is a Senior Executive Advisor supporting the CEB Marketing Leadership Council. In that capacity he works with heads of marketing and their leadership teams to map the future evolution of their functions and to integrate best practices into their existing processes. Prior to his current role, Michael was a Senior Consumer Strategist for CEB Iconoculture where he advised marketing organizations on shifts in global consumer behavior.

Bob Moesta

Bob Moesta is the President of The ReWired Group and serves as an Adjunct Fellow at the Clayton Christensen Institute for Disruptive Innovation. Along with HBS Professor, Clayton Christensen, Moesta was among the principal architects in the mid-1990s of the Jobs-to-Be-Done (JTBD) theory, one of the basic and vital building blocks for helping to make innovation more predictable and successful. 

Bob has worked on and helped launch more than 3500 new products, services and businesses in his 30 years of experience. His true expertise is in the creation, development and launching of new products & services.  The JTBD methods is just one of 25 different methods and tools Moesta uses to speed up and cut costs of successful development projects.

Moesta started out as an intern for Dr. W. Edward Deming, where he traveled to Japan and learned firsthand many of Toyota's and Japan's lean methods applied to product development. He has been blessed with an abundance of mentors like Dr. Genichi Taguchi, Kaoru Ishikawa, Dr. Don Clausing, Professor Clayton Christensen and many others. He has worked in just about every industry including: Defense, Automotive, CPG, Software, Healthcare, Web Services, Financial Services, and Education.

 In recent years, Moesta has turned his focus on Jobs to be Done and the notion of demand-side innovation as it related to Lean Innovation and Developing Better, faster more profitable New Products. The Re-Wired Group is a small consulting firm focused on this. Bob also guest lectures at the Harvard Business School, MIT Sloan School of Entrepreneurship, and the Kellogg School of Management at Northwestern University.

An engineer by training, Moesta holds degrees from Michigan State University and Harvard Business School. He has done extensive studying at Boston University School of Management, MIT School of Engineering and is working on a master in design from Stanford's "D" School.  He has been married for 26 years, has 4 children and lives in the Metro Detroit Area where he supports an urban farm in the city of Detroit called Recovery Park.

Jim Ninivaggi

Leveraging more than 30 years of B2B sales productivity expertise, Jim drives key partnerships that extend the power of Brainshark’s solutions and platform. Jim previously headed the sales enablement research practice at SiriusDecisions, where he provided clients with data, insight and thought leadership to maximize sales effectiveness and accelerate revenues. He has held various positions in sales, ranging from individual contributor, sales management and sales leadership. Today, he uses his knowledge and expertise of key sales enablement trends to help shape and execute Brainshark’s partner strategy.

Emeka Osakwe

Emeka Osakwe is an Executive Advisor with CEB’s Sales Leadership Council. In his role as a thought partner, Emeka as a bridge between the membership and the research canon and works with member executives and their teams on how to apply peer experiences and leverage CEB’s best practices to address pressing business challenges consequently helping them inflect change within their commercial organizations. He is a graduate from the University of Michigan.

John Pasquarette

As Vice President of eBusiness and Global Platforms, John leads teams responsible for creating a positive customer experience on and off the web. He and his teams focus on enabling customers to learn about NI’s vision and direction online; discover, select and purchase NI products with confidence; and drive customer success from startup through proficiency. Additionally, he and teams maximize businessimpact and efficiency by integrating and optimizing global digital marketing platforms and tools.

Since joining NI in 1990, Pasquarette has held leadership positions across NI including roles focused on software product marketing, NI LabVIEW R&D, and eBusiness. Pasquarette holds 8 technology patents.


Keri Parcells

In her current role, Keri supports marketing executives and their teams by applying insights from the Council’s quantitative research to their most pressing business challenges in areas including customer experience strategy, strategic marketing planning, sales enablement, marketing communications, and social media.

Kyle Rees

Kyle is an Executive Advisor with CEB Marketing where he leverages best practice research to deliver tailored solutions to senior marketing executives at mid-size high growth B2B and B2C companies across North America. Core areas of focus include: - Content marketing - Omnichannel brand strategy - Demand generation and lead management - Strategic planning - Organizational design - Customer loyalty and retention - Marketing technology - Customer experience

Chris Ries

Chris spent the first ten years of his career in the graphic arts industry, managing the transition from traditional to digital workflows for newspapers and commercial printers. In 2000, Chris moved into the software industry as a product manager with P&L and roadmap responsibility for an increasingly larger product lines, including managing a distributed team in Canada, Israel and China that built a print e-commerce solution and a 100-person development team responsible for a $100M a year workflow software solution for commercial printers. Chris also built from scratch a professional services team to support the core software business and was instrumental in defining and closing several six figure professional services deals.

In 2012, Chris began a transition into marketing when he joined Vertafore. Today Chris is focused on content marketing and strategy. In this role, Chris conducts ongoing voice of customer research and architects sophisticated marketing campaigns that connect customers' top of mind issues to best practices that uniquely leverage Vertafore technology. This combination of deep customer insight and strong understanding of technology trends in the insurance industry value chain provide Chris with a unique perspective on issues facing agency principals today.

Janel Ryan

Janel Ryan speaks business…more specifically challenger.  Because of her fluency and her direct approach, Janel is changing the way Arbor Networks thinks and communicates.  Her belief that “Everyone is in Sales” has prompted a company-wide evolution for Arbor Networks.

Ms. Ryan is the Director of Sales and Channel Enablement for Arbor Networks, however her battle scars have been earned from over two decades of marketing, product and sales leadership positions from technology companies like Symantec, SunGard Availability Services, and Verizon.  Prior to her field work, she received her Bachelors in Business Administration from Iowa State University and her MBA from the University of St. Thomas.  

Justin Smith

Justin Smith is the Director and Head of Sales Enablement for Siemens Building Technologies, a $2B operating division of Siemens AG with over 700 sales and business development professionals across 90 North American branches. In this role, he utilizes over 20 years of sales, marketing, and strategy leadership experience to define and deliver the processes, tools, and technologies which support the development of a more efficient, effective and productive sales force. Justin is a proud father of four, a former officer in the U.S. Army and Army Reserve and a graduate of the University of Chicago Booth School of Business.

Pat Spenner

Pat Spenner is a strategic initiatives leader in CEB's Marketing practice.  He is a co-author of The Challenger Customer. Pat currently leads product development for CEB's Challenger Marketing group and in the marketing technology space.

Nick Toman

Nick Toman oversees the global research operation and product development for CEB's Sales Leadership Council, which serves more than 650 sales organizations around the world. Nick’s expertise spans a variety of topics including talent management, customer experience management, sales and service operations management, sales and service strategy, sales enablement and organizational culture. He most enjoys researching the intersection where behavioral economics and social science meet traditional business management.

Nick has authored several articles featured in Harvard Business Review ("Stop Trying to Delight Your Customers," July-August 2010, "The End of Solution Sales," July-August 2012, and "Dismantling the Sales Machine," November 2013). He is a principle contributor to The Challenger Sale (Penguin/Portfolio, 2010) and ongoing research on the Challenger™ model and Insight Selling™ approach. Nick is a frequent contributor on sales and customer service topics for a number of blogs, including that of the Harvard Business Review and Freakonomics, as well as on CEB’s sales and customer service blogs.

Jim Wallace

Jim Wallace is the senior vice president for the Public Sector / Hawaii organization within the Xerox Large Enterprise Operations. He was named to this position in January of 2016. In this role, Jim leads approximately 250 sales professionals dedicated to meeting the needs of the US Public Sector and Hawaiian markets. This business produces over $600M per year in revenue for Xerox. Jim is responsible for creating and executing strategies to optimize Xerox value provided to clients in federal, state and local government as well as p-12 education.

Jim joined Xerox 28 years ago as a sales representative. Since then he has held various sales and marketing leadership positions including region vice president, vice president of sales operations, product marketing manager and sales manager.

Jim earned a Bachelor of Science degree in Marketing from the University of Louisville in 1988. He is a Lean Six Sigma certified Green Belt.

Jim resides in Louisville with wife and two children.

Brian Waters

Brian leads the team at Hilton responsible for marketing engagement with meeting planners and travel counselors.  Most recently, in partnership with CEB and gyro, the team launched a new platform to drive brand preference that celebrates the client for the amazing work they do and reinforces why investing in the experience produces outstanding results.  Brian has a well-stamped passport and hospitality in his veins, with experience in brand management, product development and business planning with Hilton and previously with Walt Disney Parks & Resorts.

Shelley West

Shelley West is a Senior Executive Advisor with CEB’s Marketing Leadership Council. In this role she helps heads of Marketing and their teams work through their most pressing challenges and apply CEB’s research, frameworks, and best practices. Prior to joining the Executive Advisory team in 2013, Shelley spent 3 years as a strategic research consultant for the Marketing Leadership Council.

Ann Winstead

Ann Winstead is an Executive Advisor with CEB’s Sales Leadership Council, acting as a bridge between the membership and CEB’s research canon. An expert on the Challenger Sale and how companies implement Insight Selling, Ann has discussed and advised senior sales executives and their teams on best practice documentation and implementation. She has vast experience presenting to executive and management teams, sales managers, and front line reps in both live and virtual settings.

Spencer Wixom

Spence joined CEB and the Sales & Marketing Solutions team in 2007, after working in Real Estate Development and Investment Banking. He is a key member of the SMS leadership team and he executive manages Challenger implementations in some of the world’s largest and most complex sales and marketing organizations.  Spence has also spent years actively building the presence of Challenger in Asia Pacific, having run the SMS practice out of CEB’s offices in Sydney and Singapore.  His sales and marketing interests include developing seller customer-facing capability, enhancing manager coaching capability and sales and marketing collaboration to build powerful commercial messaging.  He holds a BA from the University of Utah and an MBA from Brigham Young University.  He currently lives in Dallas, TX.