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The Challenger Sale

SAP increase revenues by 27% with
The Challenger Sale

Article featured in ©Harvard Business Manager, 2016

Driving Sales

The Challenger Sale Book

Translated into English by CEB. Original article published in German under the headline "Die Erneuerung des Vertriebs" in Harvard Business manager 2/2016.

RAINER STERN, Global Vice President of SAP, heading all sales leadership programmes at the group's Sales University.

In 2012, software group SAP decided to launch a new way of selling worldwide. In just three years, they turned 5500 salespeople into creative marketers, who closed significantly more deals.

To find out how SAP achieved this read the full article by completing this form:

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