Brick Steps

The Basics of Challenger™


Back by popular demand! CEB Sales Effectiveness Solutions hosted our first ever Challenger™ Virtual Summit last year. Given the popularity of the event and the overwhelming number of requests for access to the replays, we have decided to bring the content to you once again via the Challenger Webinar Series!

The Basics of Challenger

Compete and Win in a Customer Empowered World

Get an overview of the Insight Selling revolution. B2B customer-buying behavior is changing radically and this dramatically impacts your ability to sell and grow. This is driving ripple effect changes throughout entire organizations.

Speaker: Brent Adamson, co-author of The Challenger Sale.

The New High Performer: Why Challengers Succeed

Get information on the kind of sales professional you need going forward, given the shifts in customer buying behavior. You’ll hear about The Challenger Sale, and discuss the broader implications the Challenger profile has for talent — including hiring, assessment, coaching, and management.

Speaker: Matt Dixon, co-author of The Challenger Sale.

Differentiating the Purchase Experience

Attend this overview of CEB’s best and latest thinking on commercial insight. Through real-world examples you’ll find out how it’s different from other content thought leadership and how you can use it to build your organization.

Speaker: Brent Adamson, co-author of The Challenger Sale.

Finding the Mobilizer

Customers are buying in new ways, with greater consensus requirements and greater information availability earlier in the sale. In this world, looking for customers who are ready to buy ironically makes it more likely that you will lose. Hear about how to navigate this world by selling to very different people in very different ways.

Speaker: Scott Collins, Executive Advisor and Director, CEB.

Already a Challenger? Check out the Bringing Challenger to Life in Your Organization sessions to hear about what you should do next.