CEB Asia Sales Leadership Council

CEB Asia Sales Leadership Council is a membership for innovative CSOs who want to optimize the performance of their function and business. In Asia, traditional sales strategies often differ from the West, given the relatively underpenetrated markets, perceived importance of relationships, and cultural norms of respect for seniority. Our research and insights are rooted in the challenges our members in Asia deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best CSOs to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:


Challenger Selling™



Indirect Channel Sales

Inside Sales



Key Account Management

Sales Ops Management

Selling Solutions

Talent Acquisition

Talent Development


How CEB Helps You

The Consensus Sale

On average, 5.4 people are involved in today's B2B purchase decisions. Differences in opinion make it increasingly hard to reach a decision, and many teams simply give up on purchases altogether. Most suppliers' efforts to support consensus fall short. Typically, Marketing and Sales try to boost individual purchase intent early on—and then Sales tries to bring everyone together at the end. However, group conflicts actually peak early in the buying journey. The best sales and marketing teams focus on connecting buyers to each other—not just to the supplier—right from the start. » Learn More About The Consensus Sale


Are You a Consensus Builder?

Answer six quick questions to determine whether you're taking the right steps to build customer consensus.

Speak with our team to learn more.

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

From a personal point of view, it's really helped take a lot of time and effort away from the work I do."

Nigel Sheath


Sales Operations Manager, Fujitsu Services Limited


Featured Resources

Related Services

From Our Blogs

Customer Service: How Uber Reduces Customer Uncertainty (and Why)
Rather than delighting customers, it's far more important to keep them informed about how the company is serving them, removing as much uncertainty as possible. Uber is one firm that does this well. Thu Jan 19 03:00:04 EST 2017
B2B Sales: Five Trends for 2017
Refocus on cross-selling, curb your spending on sales enablement, rethink your focus on customer centricity, prepare to work with Marketing across the entire funnel, and embrace simplification. Mon Jan 16 03:00:33 EST 2017
B2B Sales: 3 Ways Even the Best Strategic Plan Can Fail
Often more time and effort goes into creating a strategic plan than making sure the implementation stays on track; overcoming these three hurdles will help enormously. Mon Jan 09 03:00:02 EST 2017

Speak with our team to learn more.

Some of Our Members