CEB Asia Sales Leadership Council

CEB Asia Sales Leadership Council is a membership for innovative CSOs who want to optimize the performance of their function and business. In Asia, traditional sales strategies often differ from the West, given the relatively underpenetrated markets, perceived importance of relationships, and cultural norms of respect for seniority. Our research and insights are rooted in the challenges our members in Asia deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best CSOs to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:


Challenger Selling™



Indirect Channel Sales

Inside Sales



Key Account Management

Sales Ops Management

Selling Solutions

Talent Acquisition

Talent Development


How CEB Helps You

The Consensus Sale

On average, 5.4 people are involved in today's B2B purchase decisions. Differences in opinion make it increasingly hard to reach a decision, and many teams simply give up on purchases altogether. Most suppliers' efforts to support consensus fall short. Typically, Marketing and Sales try to boost individual purchase intent early on—and then Sales tries to bring everyone together at the end. However, group conflicts actually peak early in the buying journey. The best sales and marketing teams focus on connecting buyers to each other—not just to the supplier—right from the start. » Learn More About The Consensus Sale


Are You a Consensus Builder?

Answer six quick questions to determine whether you're taking the right steps to build customer consensus.

Speak with our team to learn more.

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

From a personal point of view, it's really helped take a lot of time and effort away from the work I do."

Nigel Sheath


Sales Operations Manager, Fujitsu Services Limited


Featured Resources

Related Services

From Our Blogs

B2B Sales: Why Your Own Firm is to Blame for 20% of Lost Deals
Data from over 2,000 sales reps shows that 20% of stalled and lost deals are a result of overly complex internal policies and procedures. And a bad "seller experience" can drag down conversion rates significantly. 01 Sep 2016
Customer Service: Why Creating the Right Work Environment is So Important
Fostering an environment that supports and rewards those with a particular type of profile and outlook will provide great rewards for customer service teams. 25 Aug 2016
Brexit: What’s Happening to Sales Forecasts
Although many people may be in wait-and-see mode as European governments prepare to negotiate on Brexit, companies' sales teams are feeling the full effects now. 04 Aug 2016

Speak with our team to learn more.

Some of Our Members