Sales & Service

CEB's Sales & Service offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, sales and customer service/support leaders drive excellence in their organizations.

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How I Measure Customer Service: The PITAF
The best way to understand if a company is providing good customer service is how easy it is for customers to get what they came for; internally at CEB, we call this the 'PITAF' (pain in the a%^ factor). 24 May 2016
How SAP Implemented the Challenger Way of Selling
In 2012, software group SAP decided to launch a new way of selling worldwide. In just three years, it turned 5500 salespeople into creative marketers, who closed significantly more deals. 01 Apr 2016
B2B Sales: How to Get Customers to Move Beyond Price
The groups that sign-off on B2B purchases are larger and more diverse than ever, which makes it harder than ever for them to reach any agreement. Reps can't control that but they can help resolve these groups' dysfunctional decision-making. 23 Mar 2016

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