CEB Marketing Leadership Council™
For Midsized Companies

CEB Marketing Leadership Council™ for Midsized Companies is a membership for innovative organizations that want to optimize the performance of their marketing function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best small business marketeers to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

B2B Demand Generation

Branding

Corporate Communications

Customer Understanding

Marketing Communications

NPD & Innovation

 

Organizational Management

Planning & Measurement

Product Management

Sales & Distribution

Segmentation

Social Media

 

How CEB Helps You

CEB Ignition™ Diagnostic for Marketing

With increasingly complex customer, market, and business demands, approximately 80% of CMOs are planning, beginning, or in the middle of transformation. Many would say they are undergoing all three stages at once. Today, functional transformations are continuous and evolutionary. Identify the biggest opportunities for performance improvements to ensure your limited resources are focused on the right areas.

Advance Your Marketing Maturity

Learn the top three marketing activities and how to go about advancing the maturity of these activities in your organization.

Speak with our team to learn more.

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

Featured Resources

Related Services

From Our Blogs

B2B Marketing: Why Your ABM Strategy Needs More of the “In” in Insight
It's not enough to understand what business problems a customer is facing, suppliers need to help a customer understand their own business and operating environment in new ways. 22 Jul 2016
What all Marketers Can Learn from Pokémon Go
Pokémon Go has been wildly successful in the countries in which it's already launched, and is now slated to launch in many more. Although this success may look like it's come out of nowhere, there's much marketers can learn from it. 19 Jul 2016
B2B Marketing: Why ABM and Challenger Complement Each Other
Many marketing and sales teams use account-based marketing, or are considering doing so, and many also use the Challenger methodology; it's worth exploring how the two mesh together. 14 Jul 2016

Some of Our Members