Making the Consensus Sale

Download the Harvard Business Review Article

B2B marketing and sales is more difficult today than ever. In fact, an average of 5.4 people are now involved in B2B purchase decisions, often leading to stalled deals and very conservative purchasing. Download CEB's article from the latest issue of Harvard Business Review to learn how innovative suppliers are using new marketing and sales approaches to create consensus and drive purchase decisions.

Contact Information

Professional Information

We value your privacy, and will not share your information without your consent.

Contact Information

Contact Information

Areas of Interest

We appreciate your interest in CEB. If necessary our team will be in touch soon.

Thank you,

CEB