Buyers spend more time learning through digital channels than any other activity across the buying process.
To adapt to today’s B2B buyer, leading marketers are transitioning to a fully integrated digital marketing system built from customers’ digital buying behavior. Unfortunately, less than 36% of marketers are confident they can efficiently make this digital transition.
A digital marketing “Plan on a Page” is a powerful tool for your digital marketing transition journey. The process of developing a Plan on a Page can help you refine focus and more effectively communicate progress to stakeholders.
Download the Digital Marketing Transition Plan on a Page Template to learn more about how to accelerate your marketing team’s digital proficiency.