CEB Marketing Leadership Council™

CEB Marketing Leadership Council™ is a membership for innovative CMOs who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best CMOs to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

Branding

B2B Demand Generation

Digital Marketing (B2C)

Customer Understanding

Social Media

Training

Marketing Communications

Customer Experience Management

Organizational Management

Measurement

Digital Marketing (B2B)

Product Management

Sales and Distribution

Consumer Insights

NPD and Innovation

Segmentation

How CEB Helps You

Assess Your Marketing Maturity

With increasingly complex customer, market, and business demands, approximately 80% of CMOs are planning, just beginning, or in the middle of transformation. And many would say they are undergoing all three stages at once. Functional transformations from the past were often expensive "big bang" projects, but today they are continuous and evolutionary.

Redefining Marketing Maturity

Understand what marketing activities matter most and how to go about advancing the maturity of these activities in your organization.

Speak with our team to learn more.

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

Featured Resources

Related Services

From Our Blogs

Marketing to Small Business: The Purchase Process Is Longer Than You Think
Small business owners take much longer than previously thought to make a purchase decision; this gives marketers new problems and new opportunities. 05 May 2016
Why Engaging the Most Experienced Staff is Key to a Customer-Centric Culture
Your most experienced employees are also likely to be the most cynical about introducing a customer centric culture. Engage them early in the effort and explain how and why their role should change. 05 May 2016
Focus on Tenured Front Line Employees to Build a Customer-Centric Culture
The employees most in need of the right communication and support when creating a more customer-centric culture are those that have been in a front-line role for a while and back-office line managers. 02 May 2016

Some of Our Members