CEB Marketing Leadership Council™

CEB Marketing Leadership Council™ is a membership for innovative CMOs who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best CMOs to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

 

Branding

B2B Demand Generation

Customer Experience Management

Customer Understanding

Marketing Communications

NPD & Innovation

 

 

Organizational Management

Planning & Measurement

Product Management

Sales & Distribution

Segmentation

Social Media

 

How CEB Helps You

Assess Your Marketing Maturity

With increasingly complex customer, market, and business demands, ~80% of CMOs are planning, just beginning, or in the middle of transformation. And many would say they are undergoing all three stages at once. Functional transformations from the past were often expensive "big bang" projects, but today they are continuous and evolutionary.

Redefining Marketing Maturity

Understand what matters most and what to do about it.

Speak with our team to learn more.

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

Featured Resources

Related Services

From Our Blogs

Market Insights: 3 Steps to Help Create a Research Agenda
Most market research teams have spent the past few months setting their research agendas for 2016, or are in the process of doing so. Getting the right information from the right business partners is vital. 26 Jan 2016
Small-Business Marketers: Get Feedback on Your Content Marketing
Get help with your content marketing and learn from others. 20 Jan 2016
Market Insights: Budget and Team Benchmarking Data
A useful pointer as market insights teams finalize their 2016 budgets. 12 Jan 2016

Some of Our Members


Contact

+1-866-913-6451