CEB Marketing Leadership Council™

CEB Marketing Leadership Council™ is a membership for innovative CMOs who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best CMOs to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

Branding

B2B Demand Generation

Digital Marketing (B2C)

Customer Understanding

Social Media

Training

Marketing Communications

Customer Experience Management

Organizational Management

Measurement

Digital Marketing (B2B)

Product Management

Sales and Distribution

Consumer Insights

NPD and Innovation

Segmentation

How CEB Helps You

CEB Ignition™ Diagnostic for Marketing

With increasingly complex customer, market, and business demands, approximately 80% of CMOs are planning, beginning, or in the middle of transformation. Many would say they are undergoing all three stages at once. Today, functional transformations are continuous and evolutionary. Identify the biggest opportunities for performance improvements to ensure your limited resources are focused on the right areas.

Advance Your Marketing Maturity

Learn the top three marketing activities and how to go about advancing the maturity of these activities in your organization.

Speak with our team to learn more.

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

Featured Resources

Related Services

From Our Blogs

Brexit: How Firms Should Respond to Shifting Consumer Values
Britain’s referendum vote to leave the European Union caught the world by surprise, but using underlying consumer values can help brands – even US ones – realign their marketing strategies. 27 Jul 2016
Brexit: What Corporate Communicators Should Be Doing
As Brexit negotiations persist, uncertainty – not crisis or change – is the main concern for comms teams. They should listen to employees, foster open dialogue, and be flexible in comms planning. 26 Jul 2016
B2B Marketing: Why Your ABM Strategy Needs More of the “In” in Insight
It's not enough to understand what business problems a customer is facing, suppliers need to help a customer understand their own business and operating environment in new ways. 22 Jul 2016

Some of Our Members