CEB Marketing Leadership Council™

CEB Marketing Leadership Council™ is a membership for innovative CMOs who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best CMOs to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

Organizational Management

Measurement and Metrics

Digital Marketing (B2B)

Product Management

Market Research and Analytics

Consumer Insights

Strategic Planning

Sales Enablement

How CEB Helps You

CEB Ignition™ Diagnostic for Marketing

With increasingly complex customer, market, and business demands, approximately 80% of CMOs are planning, beginning, or in the middle of transformation. Many would say they are undergoing all three stages at once. Today, functional transformations are continuous and evolutionary. Identify the biggest opportunities for performance improvements to ensure your limited resources are focused on the right areas.

Advance Your Marketing Maturity

Learn the top three marketing activities and how to go about advancing the maturity of these activities in your organization.

Speak with our team to learn more.

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

Featured Resources

Related Services

From Our Blogs

Corporate Communications: Direct Managers are the Best Way to Reach Employees
Not only communications sent via direct managers likely to reach a lot of the workforce, employees say they find this an effective method of getting a message across to them. Thu Apr 27 03:00:21 EDT 2017
Q&A with Amanda Lakin, Head of Brand Marketing at TUI
Digital marketing is now a huge part of any big company's marketing mix but it's also still relatively new. The travel group's senior marketer talks about how she keeps her team pushing the boundaries. Fri Apr 21 03:00:04 EDT 2017
Corporate Communications: Time to Update Your Intranet
Despite being one of the best ways to reach huge numbers of employees, company intranets rarely provide the information employees are looking for. Corporate communications teams will see big benefits from changing that. Wed Apr 05 03:00:21 EDT 2017

In the News

Call Length Is the Worst Way to Measure Customer Service
Wed Feb 22 00:00:00 EST 2017
Zero Based Budgeting Critical to Growth or a Distraction
Thu Feb 02 00:00:00 EST 2017
What It Takes To Digitize Your Business (Hint: Courage Required)
Tue Jan 24 00:00:00 EST 2017
How Technology Is Reshaping Internal Marketing Communications
Wed Dec 14 00:00:00 EST 2016

Speak with our team to learn more.

Some of Our Members