CEB Marketing Leadership Council™ is a membership for innovative CMOs who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best CMOs to help you and your team save time and make better decisions.
Our Research Focus
Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:
Assess Your Marketing Maturity
With increasingly complex customer, market, and business demands, ~80% of CMOs are planning, just beginning, or in the middle of transformation. And many would say they are undergoing all three stages at once. Functional transformations from the past were often expensive "big bang" projects, but today they are continuous and evolutionary.
Understand what matters most and what to do about it.
Speak with our team to learn more.
Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges
Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies
Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs
Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function
Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact
Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives
Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities
Whether it's attending a webinar on a subject like how to put together your marketing plan or on a specific area, it can be great training."
Vice President, Global Brand Marketing Rosetta Stone
It's just a tremendous opportunity to network, to share best practices, to talk about what we've been doing."
Director of Marketing Mayo Medical Laboratories
"Benchmarks are very helpful in helping us convince our executive team, especially when we are making a change."
VP of Marketing Box
- Discover, Understand Customer Needs To Ring Up Sales
Investor's Business Daily, September 2015
- 8 Ways to Engage Better with your Customers
Forbes, September 2015
- The Future Of Sales Requires Thinking Like Marketers
Forbes, August 2015
- Challenger Field Marketers Put Customer Enablement Before Sales Enablement
Forbes, July 2015
- With Tap of Taylor Swift's Fingers, Apple Had to Change Its Tune
New York Times, June 2015
- The 'Challenger Customer,' Product Marketing and the Misplaced Focus on Value Propositions
Forbes, June 2015
- Making the Consensus Sale
Harvard Business Review, March 2015