CEB Marketing to Small Business Leadership Council

CEB Marketing to Small Business Leadership Council is a membership for innovative organizations that want to optimize the performance of their marketing function and business. Our research and insights are rooted in the challenges our marketing members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We employ relationships and learnings from the best small business marketers to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

Customer Acquisition

Marketing Channels

Digital Marketing

Marketing Communications

Sales Tactics

Channel Partners

Customer Experience

Customer Retention

Customer Advocacy

Market and Customer Data

Customer Segmentation

Market Analysis and Insight

Technology Adoption

How CEB Helps You

2016 Content Marketing Executive Roundtables

What does this content sandbox look like for enterprise suppliers, and what happens when marketers step outside of it?

Keys to Creating Differentiated Content Marketing

Uncover ways to implement, create, and capitalize on credible content.

Speak with our team to learn more.

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

Featured Resources

Related Services

From Our Blogs

Marketing to Small Business: The Purchase Process Is Longer Than You Think
Small business owners take much longer than previously thought to make a purchase decision; this gives marketers new problems and new opportunities. 05 May 2016
Small-Business Marketers: Get Feedback on Your Content Marketing
Get help with your content marketing and learn from others. 20 Jan 2016
Marketing to Small Business: 4 Dos and Don’ts to Improve Your Content Marketing
Over half of small business owners now consume general business information from suppliers, and so there are big opportunities to use content marketing. But current efforts have produced mixed reviews from business owners. Some simple rules will help. 10 Dec 2015

Speak with our team to learn more.

Some of Our Members