CEB Marketing to Small Business Leadership Council is a membership for innovative organizations that want to optimize the performance of their marketing function and business. Our research and insights are rooted in the challenges our marketing members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We employ relationships and learnings from the best small business marketers to help you and your team save time and make better decisions.
Our Research Focus
Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:
Engage with like-minded peers and hear from suppliers that can better help you reach this ever growing and changing market.
Digital Channel Impact in the Small Business Journey
This year's Summit uncovered the best ways to engage with owners online and focus on the most impactful channels.
Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges
Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies
Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs
Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function
Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact
Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives
Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities
The quality of the research is absolutely excellent and unparalleled with respect to understanding small business owners...CEB Marketing to Small Business does the best job in the business of understanding the mind-set and requirements that small business owners have."
Sr. Manager in Customer Experience, Research Analysis and Marketing
CEB's research on the top small business industries in North America has really helped us affirm our marketing strategy of targeting specific verticals in the small business market."
Marketing Manager Bright House Networks, LLC
We're revamping our website, and your work has helped us understand the role of web for a small business owner as they conduct research."
Director of Marketing, Business & Agriculture ATB Financial