CEB Marketing to Small Business Leadership Council

CEB Marketing to Small Business Leadership Council is a membership for innovative organizations that want to optimize the performance of their marketing function and business. Our research and insights are rooted in the challenges our marketing members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We employ relationships and learnings from the best small business marketers to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

Customer Acquisition

Marketing Channels

Digital Marketing

Marketing Communications

Sales Tactics

Channel Partners

Customer Experience

Customer Retention

Customer Advocacy

Market and Customer Data

Customer Segmentation

Market Analysis and Insight

Technology Adoption

How CEB Helps You

Engage with like-minded peers and hear from suppliers that can better help you reach this ever growing and changing market.

Digital Channel Impact in the Small Business Journey

This year's Summit uncovered the best ways to engage with owners online and focus on the most impactful channels.

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

Featured Resources

Related Services

From Our Blogs

Infographic: Small Business Trends for 2017
Small business owners spend six hours a week reading and watching content on business issues, according to CEB data, which means content marketing should remain a big priority for suppliers. Thu Mar 30 03:00:45 EDT 2017
Marketing to Small Business: Millennials Still Want the Human Touch, Just the Digital Version
Millennial small business owners aren't looking for an array of social media channels to engage with a supplier; they still want to talk directly with a human but via digital platforms rather than the phone. Mon Mar 13 04:00:13 EDT 2017
Marketing to Small Business: The Questions Owners Want Answered During Their Research
Small-business owners lack a thorough understanding of products and services at the time of purchase. To provide it, suppliers should aim to answer a set of questions that owners perennially have. Fri Jan 27 03:00:16 EST 2017

Some of Our Members