Cake with Candles

CEB Marketing Excellence Survey

Making Good Marketers Great

Build Better Marketers:

The CEB Marketing Excellence Survey is a powerful assessment tool with award-winning online development modules. The assessment helps you identify and benchmark your team’s marketing capabilities. The development modules allow you to scalably close development gaps and build critical marketing skills in areas such as competitive analysis, marketing mix strategies, digital marketing, marketing analytics and customer focus.

How we help you:

Our research found that:

  • 70% of marketers do not have a formal marketing background
  • Marketers assess their marketing knowledge to be 25% higher than it actually is
  • Marketers know content is important, but 54% selfassess as unprepared to drive effective content marketing


Jeremy Jones, Director of Brand Marketing - Aveva

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