The CEB Marketing Excellence Survey is a powerful assessment tool with award-winning online development modules. The assessment helps you identify and benchmark your team’s marketing capabilities. The development modules allow you to scalably close development gaps and build critical marketing skills in areas such as competitive analysis, marketing mix strategies, digital marketing, marketing analytics and customer focus.
Cake with Candles
CEB Marketing Excellence Survey
Making Good Marketers Great
Build Better Marketers:
How we help you:
1. Individual Marketer Skills Assessment
- Individuals receive an objective assessment measuring their marketing knowledge and attitudes against a benchmark of over 90,000 marketers globally.
2. Comparative Benchmarks
- Leaders receive an aggregate benchmark of results, enabling them to identify functional gaps and prioritize actions.
3. Self Paced Online Training
- Based on assessment results, individuals are prescribed a specific set of courses for their particular development needs.
Our research found that:
- 70% of marketers do not have a formal marketing background
- Marketers assess their marketing knowledge to be 25% higher than it actually is
- Marketers know content is important, but 54% selfassess as unprepared to drive effective content marketing
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Want to find out more?
Contact us: MES.Support@cebglobal.com