Market Insights teams struggle to help business partners. They focus on promoting their ability to help by working to provide information faster and fostering easier access to information through tools such as knowledge portals. Ultimately, these efforts fall short.
Instead, Market Insights professionals must reduce business partners’ cognitive burden and help them make sense of decision inputs by serving as decision enablers.
Fill out the form on the right to download a report outlining how Market Insights can improve decision quality by becoming decision enablers.