Bridge Detail

Boosting the Quality of
Customer-Focused Decisions

While strong customer-facing decisions are critical to success in today’s competitive environment, the quality of customer decisions at most companies is alarmingly low: business partners believe that less than 50% of their strategic decisions were successful.

From Insight Provider to Decision Enabler

Market Insights teams struggle to help business partners. They focus on promoting their ability to help by working to provide information faster and fostering easier access to information through tools such as knowledge portals. Ultimately, these efforts fall short.

Instead, Market Insights professionals must reduce business partners’ cognitive burden and help them make sense of decision inputs by serving as decision enablers.

Fill out the form on the right to download a report outlining how Market Insights can improve decision quality by becoming decision enablers.