CEB Market Insights Leadership Council

CEB Market Insights Leadership Council is a membership for innovative market insights leaders who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We employ relationships and learnings from the best MI executives to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

Communication and Consultation

Function Management

Insight Recommendation Creation

Issue Sensing and Agenda Planning

Knowledge Management and Synthesis

 

Project Management

Research Methodologies

Research Projects

Staff Management

Supplier Management

 

How CEB Helps You

Activating Disruptive Insights

Disruptive insights yield only a fraction of their potential benefits because business partners are resistant to change. To drive adoption of disruptive insights, leading MI groups are using a more politically savvy structure—and it's working.

From Insight to Action

Navigate around organizational obstacles and build activism throughout your team.

Speak with our team to learn more.

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

[CEB is] a really robust resource to think about innovative ways to not just incrementally augment what we do, but to think differently about how we do it, what we do, and really kind of stay ahead of the curve!"

Beth LaGuardia

,

VP of Marketing, American Public University

Featured Resources

Related Services

From Our Blogs

B2C Marketing: Most Firms Don’t Know What Consumers Want from a Digital Experience
Companies the world over are keen to invest in the 'digital experience' but they should take the lead from their customers. Domino's, however, is one firm that has got it right. Mon May 22 03:00:23 EDT 2017
Q&A with Dave Goodman, Managing Director, Marketing Technology, Digital, and Innovation at Barclaycard
The credit card provider's digital marketing guru talks about how he and his team stay at the forefront of digital marketing. Fri May 19 03:00:25 EDT 2017
Market Insights: The Power of a Customer Journey Map
Customer journey maps can be a useful way to help firms understand and concentrate on all aspects of the experience they provide to their customers, but only if they're used properly. Mon May 15 03:00:17 EDT 2017

Speak with our team to learn more.

Some of Our Members